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Customer experience

Expert tips for building a customer-obsessed organization.


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Article
1 min read

Customer success playbook: A comprehensive guide

Customer success playbooks help align your team goals with your customers’ to drive better results and retention. Enhance your customer experience with our free success playbook templates.

Article
5 min read

Reach beyond: A CX Moment with Mizuno

Zendesk spoke with iconic sports equipment supplier Mizuno’s director of customer support about how improving communication between support teams led to better CX.

Report: IT leaders tackle new challenges with security, AI, and CX

Discover new insights and data from 1,200 IT leaders about AI, data privacy, and CX strategies.

Article
12 min read

What is product-market fit? Examples and strategies to find it

Product-market fit is achieved when you find the proper market for your service or product and fulfill the needs of your target audience.

Make yourself heard

Join the Zendesk Experience Research Panel and help shape the future of our products.

Article
5 min read

Here’s why AI is the key to more empathetic customer experiences

If empathy is what makes us human, then artificial empathy helps us deliver richer, more personal customer experiences at scale.

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2 min read

Customer pain points: How to identify and resolve (+ examples)

You’ve likely come across pain points in your life—road work causing a traffic jam or a…

Article
5 min read

The role of AI in making CX more accessible and inclusive

Here's how AI will help the customer experiences you offer reflect the diversity of the customers you serve.

Article
6 min read

Modern CX is long overdue in the passenger transportation industry

A travel boom is upon us. Airlines, cruise lines, and passenger railroads need to refresh their CX if they want to cash in and create loyal customers for life.

Article
6 min read

35 customer experience statistics to know for 2026

Over 50 percent of customers will switch to a competitor after a single unsatisfactory customer experience. Here's a list of 35 more customer experience statistics to share with your team.

Article
4 min read

Using AI to turn your service team into inside sales reps

Customer interactions are revenue-generating opportunities when CX agents have the right tools to boost conversion rates and increase average order values.

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4 min read

Drive revenue during an economic downturn

Big box platforms are limited in their ability to fuel growth. Turn ordinary interactions into personal and extraordinary revenue-generating opportunities.

Article
4 min read

Stay agile and innovative—and rein in expenses

Facing a possible recession, business leaders are making tough choices. But it’s possible to slow spending and hiring, without sacrificing quality or scale.

Join 2,000 service leaders at Zendesk Relate 2026

Over three days, you will hear from headliner Ali Wong, Emmy-winning comedian known for her witty, authentic storytelling, alongside leaders from Levi’s, ASOS, Canva, Supercell, and more. Relate is where service leaders connect, learn, and discover new resolutions.

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4 min read

Driving cost savings through operational improvement

Any team viewed as a cost center can face significant challenges when financial times are tough, so it’s imperative that customer service orgs prioritize spending where it counts.

Article
20 min read

How to build a customer referral program in 2026

Customer referral programs can help expand your audience and generate ongoing revenue. Learn how to build one and leverage our free templates today.

Article
18 min read

What is omnichannel? A CX guide for 2026

Omnichannel is an approach that makes it easier to communicate with customers across different channels. Learn how you can meet customers where they are and provide smooth, consistent experiences.

Article
9 min read

Customer communication: 8 tips to build an effective strategy

A strong customer communication strategy helps your team deliver consistent brand messaging and build meaningful connections with buyers.

Article
5 min read

Improve customer experiences with AI and conversational service

To produce the personalized experiences that keep customers coming back, companies must first navigate a unique set of challenges.

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