Customer experience

Article
7 min read

Customer expectations: Definition, types, and tips

Customer expectations frequently change, so staying informed is essential. Learn what customers expect and how you can earn and keep their business.

Article
11 min read

What is customer experience design? Benefits, examples, and tips

A well-designed customer experience helps brands develop meaningful relationships with buyers, secure repeat purchases, maintain a positive reputation, and improve internal processes.

Best practices for conversational customer service

Companies are gravitating towards conversational customer support for the same reasons customers are: it's fast, personal, convenient, and secure.

Article
12 min read

Measuring customer experience: 6 metrics to do it right

Improve CX by regularly measuring customer experience metrics and leveraging key insights effectively.

Make yourself heard

Join the Zendesk Experience Research Panel and help shape the future of our products.

Article
8 min read

Customer experience management advice from the pros

Stories of great customer experiences often go viral because they’re exceptional outliers. An airline saves the…

Article
5 min read

Addressing customer experience from the CIO perspective

For IT leaders, customer experience was already a hot topic, but the pandemic has amplified the…

Article
12 min read

Customer service reports: A complete guide + 6 metrics to track

Customer service reports can help your organization deliver an outstanding customer experience time after time. Discover key metrics and how to implement them.

Article
10 min read

What is customer obsession? How to become customer obsessed

We’ve all heard the stories of companies going above and beyond to provide their customers with…

Article
10 min read

What is customer value? Definition, formula, and importance

Customer value is how much a product or service is worth to a customer. Here’s how companies can enhance their value to improve the customer experience and increase satisfaction.

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Article
10 min read

What is call listening? A guide for 2025

Use call listening to monitor customer conversations, provide high-quality service, and support agent growth.

Article
19 min read

Customer onboarding guide: 11 templates + best practices

Customer onboarding teaches new customers the value of your product or service. Use our customer onboarding templates to set customers up for success.

Article
6 min read

Content management vs. knowledge management: Key differences

Learn how to blend content management and knowledge management to improve your customer experience.

Discover AI innovations shaping service at Zendesk AI Summit

Join us for our biggest digital event of the year. Hear from LinkedIn co-founder Reid Hoffman, be the first to see new AI innovations, and choose sessions tailored to your role. Plus, get your AI questions answered by experts during the live Q&A. Now available to watch on demand.

Article

Loyalty programs: How they work, examples, and tips

Loyalty programs can encourage customers to continue purchasing from your brand. Learn why that’s important and explore examples you can emulate.

Article

What is customer experience? A comprehensive guide

Customer experience refers to all the interactions between a business and its customers. Learn why it's essential and how you can improve your CX strategy.

Article
9 min read

What is a customer portal? A complete guide

A customer portal is a hub where customers can self-serve and manage their support requests. Discover how it benefits your customers and business.

White Paper
1 min read

Better customer experiences with omnichannel engagement

Designing a support experience that enables you to have natural conversations with your customers regardless of…

Article
10 min read

Ultimate guide to customer focus in 2025

Improving your customer focus starts by deepening your understanding of what customer focus means and building an effective customer focus strategy.