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Analytics and data

Customer conversations are a gold mine for key insights, but how do you know what to look for? Find out how to capture, process, and iterate on customer data, so you can build the modern experiences your customers have come to expect.


Latest stories

1 min read

The digital tipping point: How mid-to-large-sized businesses can accelerate CX success in 2026

Companies are rapidly acquiring new technologies to reach customers and connect remote teams. Our report provides data-backed best practices to help you keep up.

Article
5 min read

CX is at a digital tipping point—here’s what IT leaders can prepare for

As companies broaden CX technology investments, IT leaders are in a unique position to drive CX forward.

Article
7 min read

6 tips for creating more inclusive surveys

Now more than ever inclusion is a measure of workplace culture and inequality across industries. But…

Article
1 min read

The state of your business, as told by data

Customer experience works better when it's driven by data — that's why it's important to integrate data from sales, support, and your customers. Here's how.

Make yourself heard

Join the Zendesk Experience Research Panel and help shape the future of our products.

Article
3 min read

Is your customer support team ready this holiday season?

It’s the most wonderful time of the year — unless you’re sitting on hold with a…

Article
12 min read

Measuring customer experience: 6 metrics to do it right

Improve CX by regularly measuring customer experience metrics and leveraging key insights effectively.

Article
8 min read

Customer service acronyms and abbreviations you need to know

Whether you're new or have been in the industry for years, use this handy guide to the most common customer service acronyms and abbreviations.

Article
5 min read

7 tips to get your support teams through the pandemic (and beyond!)

Time to put away that crystal ball. If anything, 2020 taught us to embrace a certain…

Article
13 min read

5 methods for measuring customer satisfaction

Measuring customer satisfaction is critical to growing your business. Here are the key metrics to track.

1 min read

Adapting to rapid change

These days, getting customer support right is more important than ever. Smaller firms must go above…

Article
7 min read

Home-bound customers turn to messaging channels

Like the perfect storm, 2020 blew in and turned business on its head. And today, business…

White Paper
2 min read

2021 Gartner Magic Quadrant for the CRM Customer Engagement Center

Get your complimentary copy of the 2021 Gartner Magic Quadrant to learn why Zendesk is recognized as a Leader.

Join 2,000 service leaders at Zendesk Relate 2026

Over three days, you will hear from headliner Ali Wong, Emmy-winning comedian known for her witty, authentic storytelling, alongside leaders from Levi’s, ASOS, Canva, Supercell, and more. Relate is where service leaders connect, learn, and discover new resolutions.

Article
7 min read

SMBs can do more with less during times of change

Few have felt the impacts of COVID-19 more than small businesses. But there are opportunities to build a CX response that punches above your weight.

Article
8 min read

Customer retention rate + formula: A guide for 2026

The customer retention rate tallies the number of customers a company retains over time. Learn more about customer retention and how to calculate it.

Article
5 min read

How to navigate the lasting impacts of COVID-19 on customer support

Forget what you think you know about customer support, for now. In just a few short…

Article
10 min read

Churn rate: What it is + how to calculate it

Customer churn rate is a key metric for businesses looking to scale. Learn how to calculate it and ways to reduce it in our guide.

Article
8 min read

Tips for boosting your average email open rate

Email marketing is a powerful way to connect with customers. Boosting your average email open rate plays a huge part in its success

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