Analyst reports

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The ROI of CX transformation

This report from Forrester gives CX and IT leaders the tools they need to calculate the benefits, costs, and ROI of an enterprise-wide CX transformation.

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Gartner’s predictions for 2021: CRM customer service and support White Paper

Gartner’s predictions for 2021: CRM customer service and support

As your approach to customer service matures, the complexity of your customers’ issues increases.

Choose the right customer service solution for your business

Choose the right customer service solution for your business

Setting up your customer support organization for success is the first step towards offering excellent customer…

Forrester report: The case for asynchronous messaging: Apple Business Chat, Facebook Messenger, WhatsApp White Paper

Forrester report: The case for asynchronous messaging: Apple Business Chat, Facebook Messenger, WhatsApp

IT leaders are at the forefront of delivering exceptional customer and employee experiences, while keeping operational…

Gartner’s 9 predictions for the post-COVID future of work White Paper

Gartner’s 9 predictions for the post-COVID future of work

Given the reality of how COVID-19 has affected workplaces everywhere, it’s reasonable to prepare for a…

How the accelerating convergence of CRM and contact centers is driving better CX White Paper

How the accelerating convergence of CRM and contact centers is driving better CX

While the general use of customer relationship management software (CRM) has become the industry standard, it…

Gartner’s 2020 Magic Quadrant for the CRM Customer Engagement Center White Paper

Gartner’s 2020 Magic Quadrant for the CRM Customer Engagement Center

Zendesk is named a leader in the 2020 Gartner Magic Quadrant for the CRM Customer Engagement…

Gartner: Improve employee experience to drive improvements in customer experience White Paper

Gartner: Improve employee experience to drive improvements in customer experience

Industry leaders need to recognize exactly what kind of impact employees are having on a customer’s experience, and take direct steps to ensure that the employee experience is up to par

Why 44% of customers experience poor customer service when banking online White Paper

Why 44% of customers experience poor customer service when banking online

According to a recent IDC report, 44% of customers say they’ve had poor experiences when banking…