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The terms lead, prospect, and opportunity are often thrown around interchangeably, but they shouldn't be. This guide covers the differences, best practices, and more.
Take control of your lead conversion process and improve your lead conversion rate with these examples, tips, and tricks.
A sales cadence is a sequence of different outreach methods with a prospect or lead. Optimize your cadence with these best practices.
Consumer behavior is an offshoot of behavioral science that sales and marketing orgs use to great effect. Here’s what you need to know.
Buyer personas are crucial tools for understanding and delighting your prospects and customers. Here’s what you need to know.
Simply put: A lead source is how a lead initially hears about you. Knowing your lead source trends enables you to grow leads.
Gain a deeper understanding of your audience’s path to purchase so you can improve your sales and marketing efforts.
Are your lead magnets attracting the right customers? Here are a few tips to make them even more powerful and grow your audience.
Time is money—don’t let tire kickers take either from your sales team. Here’s how to spot and convert the trickiest prospects in the industry.