Analytics and data
Customer conversations are a gold mine for key insights, but how do you know what to look for? Find out how to capture, process, and iterate on customer data, so you can build the modern experiences your customers have come to expect.
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White Paper
1 min read
Report: The State of CX Maturity among Midsize and Enterprise Companies of Asia Pacific
Zendesk and ESG Research created a framework around CX maturity. Here's how the CX Champions of APAC are achieving success.
Article
5 min read
The best ways to protect customer information in CX
As digital experiences advance, protecting your customers' information is critical for maintaining trust.
White Paper
1 min read
Report: The State of CX Maturity among Midsize and Enterprise Companies of Europe
To help businesses make data-driven decisions, Zendesk partnered with ESG Research to build a framework around CX maturity. See where your team stands.
White Paper
1 min read
Report: The State of CX Maturity among SMBs of Europe
To help businesses make data-driven decisions, Zendesk partnered with ESG Research to build a framework around CX maturity. See where your team stands.
Article
10 min read
Customer perception: Definition, importance + how to improve it
Customer perception is customers' opinions, feelings, and beliefs about your brand. Here's how to build, improve, and influence it.
Article
8 min read
What are consumer insights? The ultimate guide on how to use them
Consumer insights provide information about a specific group of buyers and what they want. Learn how to get customer insights and use them to elevate your business and the customer journey.
Article
8 min read
Here’s how companies actually got faster at solving customer issues last year
Sometimes it's the little things that make a big difference.
Article
4 min read
Why you should use historical data to automate inquiries
Automation is dominating the conversation in customer service right now. Automation does not come without challenges, though. Here are the key questions and how to solve for them.
Article
9 min read
How CX leaders across industries can flex their agility
The ability to readily adapt to world events and evolving customer expectations is more important than ever—here's how you can stay agile in your industry.
Join 2,000 service leaders at Zendesk Relate 2026
Over three days, you will hear from headliner Ali Wong, Emmy-winning comedian known for her witty, authentic storytelling, alongside leaders from Levi’s, ASOS, Canva, Supercell, and more. Relate is where service leaders connect, learn, and discover new resolutions.
Article
9 min read
What is a 360 customer view? (+ 3 tips for creating your own)
Leverage data to create a 360 customer view and provide personalized experiences that will delight your audience.
Article
5 min read
What are data silos? Why they’re a problem + how to fix your business silos
Data silos make life harder for support agents and customers alike. Learn how to free siloed data and improve CX.
Article
8 min read
How to prioritize your CX budget
According to the CX Trends report, companies plan to invest more in customer experience across the organization. Knowing this, what should companies do next — and how?
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Article
8 min read
7 customer service trends to follow
Companies have put customer service at the top of their priority lists, and with good reason.…
Article
12 min read
Personalization 101: What it is, importance, and examples
Use consumer data to perfect the customer experience (CX) with personalized products, customer service, and messaging.
Article
10 min read
How to leverage data and personalization throughout the customer lifecycle
Data is key to delivering a superior customer experience. Here’s how to use the right data to provide personalization and enhance the customer journey, from sales to support.
Article
8 min read
Customer transparency: Why it matters and how to increase it
Here’s why customer transparency has become such a critical ingredient in building trust and loyalty.
1 min read
The digital tipping point: How SMBs can accelerate CX success in 2026
Companies are rapidly acquiring new technologies to reach customers and connect remote teams. Our report provides data-backed best practices to help you keep up.
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