Client loyalty
Why a 360 customer view is key to great customer service
Leverage data to create a comprehensive view of your customers and provide personalized experiences.
Latest stories
Article Customer advocates: The secret ingredient to sales and support success
Customer advocates can be true partners for your sales and support teams. Here’s how to build a brand advocacy program and foster a loyal customer base.
Article Millennials vs. Gen Z: How their customer service expectations compare
Millennials and Zoomers will soon become the two largest consumer groups in the country. Companies hoping to earn their brand loyalty should study their differing customer experience expectations and preferences.
Article How to leverage data and personalization throughout the customer lifecycle
Data is key to delivering a superior customer experience. Here’s how to use the right data to provide personalization and enhance the customer journey, from sales to support.
Article 5 examples of bad customer service (and how to be great instead)
Bad customer service is what happens when a company fails to meet customer expectations. Get tips for your team to avoid creating poor customer experiences.
Article What is customer satisfaction? (And how to achieve it)
Customer satisfaction can make or break your business. Use this quick guide to learn what you need to do to keep customers happy.
Article Data transparency matters to customers. Are organizations listening?
Customer experience (CX) has become the business strategy, and with good reason. 75% of customers will…
Article Customer orientation guide: definition, examples & 5 steps to become customer-oriented
If you want customers to be loyal to you, you have to start putting them first.
Article 11 customer loyalty program examples that work
Loyalty programs, if executed well and with the customer at the center, can help you retain your existing customers and build brand loyalty