Client loyalty

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Why a 360 customer view is key to great customer service

Leverage data to create a comprehensive view of your customers and provide personalized experiences.

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Customer advocates: The secret ingredient to sales and support success Article

Customer advocates: The secret ingredient to sales and support success

Customer advocates can be true partners for your sales and support teams. Here’s how to build a brand advocacy program and foster a loyal customer base.

Millennials vs. Gen Z: How their customer service expectations compare Article

Millennials vs. Gen Z: How their customer service expectations compare

Millennials and Zoomers will soon become the two largest consumer groups in the country. Companies hoping to earn their brand loyalty should study their differing customer experience expectations and preferences.

How to leverage data and personalization throughout the customer lifecycle Article

How to leverage data and personalization throughout the customer lifecycle

Data is key to delivering a superior customer experience. Here’s how to use the right data to provide personalization and enhance the customer journey, from sales to support.

5 examples of bad customer service (and how to be great instead) Article

5 examples of bad customer service (and how to be great instead)

Bad customer service is what happens when a company fails to meet customer expectations. Get tips for your team to avoid creating poor customer experiences.

What is customer satisfaction? (And how to achieve it) Article

What is customer satisfaction? (And how to achieve it)

Customer satisfaction can make or break your business. Use this quick guide to learn what you need to do to keep customers happy.

Data transparency matters to customers. Are organizations listening? Article

Data transparency matters to customers. Are organizations listening?

Customer experience (CX) has become the business strategy, and with good reason. 75% of customers will…

Customer orientation guide: definition, examples & 5 steps to become customer-oriented Article

Customer orientation guide: definition, examples & 5 steps to become customer-oriented

If you want customers to be loyal to you, you have to start putting them first.

11 customer loyalty program examples that work Article

11 customer loyalty program examples that work

Loyalty programs, if executed well and with the customer at the center, can help you retain your existing customers and build brand loyalty