Best practices
Strategies, how-tos, and ideas to inspire you.
Latest stories
Article
15 min read
Customer complaints: Definition, examples, and resolution tips
Customer complaints aren’t ideal, but they can help improve your business. Here’s how to handle them in an impactful way.
Article
11 min read
Deep learning vs. machine learning: A complete guide
Uncover the difference between machine learning and deep learning to understand how they impact human-like AI.
Article
19 min read
11 ways to deliver good customer service
Good customer service is critical for retaining and acquiring customers. Learn how to meet and exceed customer expectations in our guide.
11 min read
9 tips for providing great social media customer service
Today’s customers expect excellent social media customer service from leading brands. Learn how to win buyers’ hearts on their favorite platforms.
Discover AI innovations shaping service at Zendesk AI Summit
Join us for our biggest digital event of the year. Hear from LinkedIn co-founder Reid Hoffman, be the first to see new AI innovations, and choose sessions tailored to your role. Plus, get your AI questions answered by experts during the live Q&A. Now available to watch on demand.
Article
6 min read
What is the difference between chat and messaging?
Chat and messaging are two popular methods to connect with your customers. Learn why different communication methods provide a better customer experience (CX).
Article
Customer data management: 8 best practices for CDM success
Customer data management is the practice of ethically collecting, securely storing, and seamlessly managing customer information. Read on for eight tips for CDM success.
15 min read
Inside sales vs. outside sales: What are the key differences?
Learn the differences between inside and outside sales—and the responsibilities, skill sets, and tools for each—so you can adopt the right sales model for your business.
Article
4 min read
11 tips to improve agent productivity and efficiency
Are you ready to take your customer support team to the next level? Follow these tips to boost agent productivity and efficiency.
Article
7 min read
12 types of customers + how to support them
Customer service isn’t one-size-fits-all. Understanding the different types of customers can help you optimize the customer experience and hit your business goals.
Article
5 min read
What is personalized customer service? + 10 ways to provide it
Personalization is essential to supporting top-tier CX. Uncover 10 ways to prioritize personalized customer service by leveraging customer data in our guide.
Article
25 min read
18 sales follow-up email templates that convert
The right sales follow-up email can be the difference between making a sale or not making one—we’ve got the templates to help you cross the finish line.
Article
13 min read
Call center management: Best practices and top KPIs to elevate operations
Effective call center management helps you keep customers and support agents happy. Here's how to do it right.
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Article
14 min read
88 free call center scripts to boost your customer satisfaction
Leverage our call center scripts and customizable template to help agents deliver consistent and excellent customer service experiences.
Article
4 min read
Customer service BPO: What is it + do you need it?
Customer service BPOs can help you reach your support goals. Learn what they are and how to determine if they are right for your organization.
Article
7 min read
10 types of customer service you should know
Learn about the 10 customer service types and how you can use them to provide an outstanding customer support experience.
Article
12 min read
Customer satisfaction surveys (CSAT): 52 questions + templates
Use our customizable survey templates to create customer surveys your audience will want to complete, helping you collect usable, quality customer feedback.
Article
12 min read
How to deal with difficult customers: 13 tips + examples
Understanding how to deal with difficult customers is essential in customer service. Learn how to turn a challenging situation into a great customer experience.
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