Customer experience

Article
5 min read

Addressing customer experience from the CIO perspective

For IT leaders, customer experience was already a hot topic, but the pandemic has amplified the…

Article
12 min read

Customer service reports: A complete guide + 6 metrics to track

Customer service reports can help your organization deliver an outstanding customer experience time after time. Discover key metrics and how to implement them.

Article
10 min read

What is customer obsession? How to become customer obsessed

We’ve all heard the stories of companies going above and beyond to provide their customers with…

Article
10 min read

What is customer value? Definition, formula, and importance

Customer value is how much a product or service is worth to a customer. Here’s how companies can enhance their value to improve the customer experience and increase satisfaction.

Join 2,000 service leaders at Zendesk Relate 2026

Over three days, you will hear from headliner Ali Wong, Emmy-winning comedian known for her witty, authentic storytelling, alongside leaders from Levi’s, ASOS, Canva, Supercell, and more. Relate is where service leaders connect, learn, and discover new resolutions.

Article
10 min read

What is call listening? A guide for 2026

Use call listening to monitor customer conversations, provide high-quality service, and support agent growth.

Article
19 min read

Customer onboarding guide: 11 templates + best practices

Customer onboarding teaches new customers the value of your product or service. Use our customer onboarding templates to set customers up for success.

Article
6 min read

Content management vs. knowledge management: Key differences

Learn how to blend content management and knowledge management to improve your customer experience.

Article

Loyalty programs: How they work, examples, and tips

Loyalty programs can encourage customers to continue purchasing from your brand. Learn why that’s important and explore examples you can emulate.

Article

What is customer experience? A comprehensive guide

Customer experience refers to all the interactions between a business and its customers. Learn why it's essential and how you can improve your CX strategy.

Meet us at the top

Read the Zendesk Customer Experience Trends Report.

Article
9 min read

What is a customer portal? A complete guide

A customer portal is a hub where customers can self-serve and manage their support requests. Discover how it benefits your customers and business.

White Paper
1 min read

Better customer experiences with omnichannel engagement

Designing a support experience that enables you to have natural conversations with your customers regardless of…

Article
10 min read

Ultimate guide to customer focus in 2026

Improving your customer focus starts by deepening your understanding of what customer focus means and building an effective customer focus strategy.

Make yourself heard

Join the Zendesk Experience Research Panel and help shape the future of our products.

Article
19 min read

11 ways to deliver good customer service

Good customer service is critical for retaining and acquiring customers. Learn how to meet and exceed customer expectations in our guide.

11 min read

9 tips for providing great social media customer service

Today’s customers expect excellent social media customer service from leading brands. Learn how to win buyers’ hearts on their favorite platforms.

Article
7 min read

12 types of customers + how to support them

Customer service isn’t one-size-fits-all. Understanding the different types of customers can help you optimize the customer experience and hit your business goals.

Article
7 min read

10 types of customer service you should know

Learn about the 10 customer service types and how you can use them to provide an outstanding customer support experience.

Article
12 min read

How to deal with difficult customers: 13 tips + examples

Understanding how to deal with difficult customers is essential in customer service. Learn how to turn a challenging situation into a great customer experience.