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Analytics and data

Customer conversations are a gold mine for key insights, but how do you know what to look for? Find out how to capture, process, and iterate on customer data, so you can build the modern experiences your customers have come to expect.


Latest stories

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4 min read

Aligning operational metrics with your customer service goals

We identify three customer service goals that companies can measure and the operational metrics they need to do so

1 min read

Getting started with Zendesk Explore—your guide to customer analytics

Our guide to getting started with Zendesk Explore will help you set up and make the…

Article
4 min read

Omnichannel analytics: what the metrics can show you

An omnichannel approach to customer support requires a dedicated strategy, one that will need to be measured for effectiveness

White Paper
1 min read

The Zendesk Benchmark: customer experience trends how-to guide

Your customers are comparing you to the best customer experience they’ve ever had—every time. It’s a…

Discover AI innovations shaping service at Zendesk AI Summit

Join us for our biggest digital event of the year. Hear from LinkedIn co-founder Reid Hoffman, be the first to see new AI innovations, and choose sessions tailored to your role. Plus, get your AI questions answered by experts during the live Q&A. Now available to watch on demand.

Article
4 min read

Your customers are important--and so is their data

Security breaches pose real danger to fintech firms and their customers--so when evaluating customer service software, here's what should support leaders look for

Article
4 min read

5 trends to uncover in your customer service data

A whole lot of data comes out of support interactions. Here are five telltale signs that there's a trend involving your customers and the effectiveness of your customer support.

Article
6 min read

3 smart solutions to common customer service challenges

While every business is unique, growing businesses that prioritize customer experience often have a few common customer service challenges in common

White Paper
1 min read

Quantifying the business impact of customer service

Customers demand more instantaneous, personalized attention, and companies are leveraging new technologies that go beyond traditional…

Article
1 min read

The how-to guide to omnichannel support

An omnichannel approach is unparalleled in terms of operational metrics and meeting customer expectations. But the…

Meet us at the top

Read the Zendesk Customer Experience Trends Report.

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1 min read

The Zendesk Benchmark: how fast-growing digital natives can innovate and scale

Enterprise companies that have already adopted digital technology face a unique set of opportunities and challenges.…

Article
2 min read

The Zendesk Benchmark: how established companies win with digital transformation

When customers speak with companies, they want to do so with the same digital channels they…

Article
10 min read

Customer Effort Score simplified + how to measure it

Customer Effort Score is a metric that measures how easily customers get what they need from your company, from checking out to resolving an issue.

Make yourself heard

Join the Zendesk Experience Research Panel and help shape the future of our products.

Article
9 min read

12 help desk metrics to measure support performance

Here are 12 help desk metrics and KPIs to measure your business's ability to serve customers or employees.

1 min read

The ROI case for omnichannel support

Offering support across multiple channels is becoming more popular than ever as companies seek new ways…

Article
2 min read

Gartner’s 2019 Magic Quadrant for the CRM Customer Engagement Center

In the global market for customer service software, Zendesk is named a leader in the 2019…

Article
4 min read

4 surprising findings on big companies and customer support

Some big companies were born digital; others are just starting to modernize their customer support. New Benchmark research points to best practices for both.

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20 call center metrics and KPIs to enhance the CX

Call center metrics can help you measure your team’s performance and boost your customer experience. Discover some of the most important below.

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