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Analytics and data

Customer conversations are a gold mine for key insights, but how do you know what to look for? Find out how to capture, process, and iterate on customer data, so you can build the modern experiences your customers have come to expect.


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9 min read

21 customer service KPIs every support team needs to track

Customer service KPIs can provide insight into the effectiveness of your customer support. Discover the 21 most important metrics to track below.

Article
2 min read

Tap into the right self-service analytics to measure success

If you're unsure how knowledge management is moving the needle on customer support, let self-service analytics be your guide as you plan for the future

White Paper
2 min read

Gartner's Customer Engagement report

With the many available CEC options to research and choose from, it can be challenging to…

Article
1 min read

Gartner predicts the future of CRM and customer experience

The future is unknown and the unknown can be both exciting and frightening. Thankfully, we believe…

Article
4 min read

Highlight your team’s performance with 7 customer support metrics

By measuring key customer support metrics alongside and against each other, support leaders get a full view into the customer experience

Article
7 min read

First reply time: 9 tips to deliver faster customer service

First reply time refers to how quickly an organization can respond to a customer. Learn how to measure, track, and improve this crucial metric in our guide.

Article
2 min read

Conduct an agent satisfaction survey

Our employee satisfaction survey guide shares insights on who to survey and how. Engaged employees mean a healthier business

Article
8 min read

How to get feedback from customers: 8 best ways

Every business should know how to get feedback from customers. The customer feedback process empowers your audience and provides you with valuable insights into the customer journey.

Article
3 min read

Raise your ticket deflection ratio with smart self-service

It's time to demystify ticket deflection and improve your deflection ratio

White Paper
1 min read

Gartner’s 2017 Magic Quadrant for CRM | Zendesk

In this report, Magic Quadrant for the CRM Customer Engagement Center 2017, Gartner examines the global…

Article
1 min read

Zendesk research: analytics

High usage of analytics in customer service pays off: companies that depend more on analytics reports…

White Paper
1 min read

Zendesk research: retail and the holidays

The holiday season does not bear good tidings for the retail industry’s customer satisfaction scores. As…

Article
1 min read

Zendesk research: customer satisfaction

Customer satisfaction is a metric that measures how satisfied a customer was with a single support…

Article

Zendesk research: customer self-service

The popularity of customer self-service is growing faster than ever. Increasingly, consumers are turning to their…

Article
1 min read

Zendesk research: operational benchmarking

Operational benchmarking has a long history in business: It’s natural for companies to want to compare…

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Zendesk research: live chat

The popularity of live chat for customer service is rising fast. Increasingly, consumers turn to live…

Article
1 min read

Zendesk research: Net Promoter Score® (NPS)

Net Promoter Score (NPS®), helps companies measure customer loyalty by asking a simple question: how likely…

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