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9 min read

Sales win rate: How to calculate and improve it

Win rate is a key metric for measuring sales success. Every sales leader should know how to calculate it and what they can do to increase it.

Sales success

Article
5 min read

What is a knowledge base? A comprehensive guide

Help customers find answers on their own by offering a knowledge base—a virtual library of information about your product or service.

Knowledge management

Article
12 min read

Sales and operations planning (S&OP): Definition, process, and best practices

See how sales and operations planning uses data to zero in on supply and demand issues so you can balance your business processes and set your teams up for success.

Sales productivity

Article
4 min read

2023: The year of customer service-led growth

While leaders navigate a constantly changing reality, they must keep thinking about how to drive their…

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Article
7 min read

What is a sales qualified lead (SQL) and why is it important?

When it comes to lead generation, quantity isn’t always more important than quality. Focus on filling your pipeline with sales-qualified leads to boost your chances of success.

Lead Generation

Article
7 min read

Chatbots vs. conversational AI: What’s the difference?

Chatbots and conversational AI are often used synonymously—but they shouldn’t be. Understand the differences before determining which technology is best for your customer service experience.

Chat

Article
6 min read

What are sales leads? (+5 lead generation tips)

Generating sales leads is easier said than done. Here’s what you need to know before diving in.

Lead Generation

Article
5 min read

What is a ticketing system? (+3 ways companies use them)

Use ticketing systems to efficiently manage high ticket volume, deliver timely customer support, and boost agent productivity.

Ticketing system

Article
10 min read

Keep companies competitive with a data-driven sales approach

If you’re not tracking sales analytics, you are falling behind. Learn why sales analytics are crucial and how a CRM can change your trajectory.

CRM Sales Forecasting

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Article
20 min read

Sales prospecting 101: A beginner’s guide

A strong sales prospecting strategy is key to growing your audience and your bottom line.

Prospecting

Article
11 min read

Sales script guide: Examples, benefits, and how to write one

A good sales script can be the difference between lead buy-in or brush-off. Learn from these examples to create a script that helps you stand out.

Productivity Prospecting Sales productivity Sales strategy Sales success

Article
6 min read

Making spirits bright: 5 ways to support your CX team during the holidays

When spending is up and inventory is down, it puts extra pressure on customer service teams at a time when ticket volume is already high. Here's how to help your staff through the busiest season of the year.

Discover AI innovations shaping service at Zendesk AI Summit

Join us for our biggest digital event of the year. Hear from LinkedIn co-founder Reid Hoffman, be the first to see new AI innovations, and choose sessions tailored to your role. Plus, get your AI questions answered by experts during the live Q&A. Now available to watch on demand.

Article
7 min read

Why companies migrate help desk software and how to do it right

Discover how businesses migrate help desk software to improve their customer support. Learn how to transfer data with a comprehensible migration strategy.