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Lead Generation

What is outbound sales? Guide to best practices and strategies

Explore the benefits of outbound sales and learn how you can implement winning outbound strategies for your team.

Latest stories

10 min read

Lead vs. prospect vs. sales opportunity: What's the difference?

The terms lead, prospect, and opportunity are often thrown around interchangeably, but they shouldn't be. This guide covers the differences, best practices, and more.

15 min read

Lead conversion: Examples and effective tips for improvement

Take control of your lead conversion process and improve your lead conversion rate with these examples, tips, and tricks.

11 min read

What’s a lead source? Here’s what it is and why it’s important

Simply put: A lead source is how a lead initially hears about you. Knowing your lead source trends enables you to grow leads.

19 min read

What is B2B lead generation? 15 proven strategies for growth

Generate more B2B leads with strategies that actually work in 2022. More leads, more prospects, more revenue.

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Read the Zendesk Customer Experience Trends Report.

15 min read

What is a lead magnet? The ultimate guide (+10 examples)

Are your lead magnets attracting the right customers? Here are a few tips to make them even more powerful and grow your audience.

10 min read

Lead funnel definition, stages, and strategy

Learn how to organize your lead funnel and streamline your prospective customer journey for higher conversions and easier sales.

7 min read

What is a sales qualified lead (SQL) and why is it important?

When it comes to lead generation, quantity isn’t always more important than quality. Focus on filling your pipeline with sales-qualified leads to boost your chances of success.

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