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Customer expectations


Latest stories

Article
3 min read

The Museum of Annoying Experiences

What if Zendesk, the champions of customer service, changed the world?

Article
10 min read

Millennials vs. Gen Z: Differences in customer service expectations

Though separated by just one generation, Millennials and Gen Z have noticeably different customer service expectations. Learn how to tailor your strategy to serve both effectively.

Article
12 min read

5 examples of bad customer service (and how to be great instead)

Bad customer service is what happens when a company fails to meet customer expectations. Get tips for your team to avoid creating poor customer experiences.

Article
14 min read

What is customer care? Definition, importance + best practices

Investing in customer care can build lasting brand loyalty and boost customer satisfaction.

Article
13 min read

What is customer segmentation? Types, tips + strategy

Customer segmentation isn’t just for marketing and product teams. Learn how you can put segmentation to work to create personalized support experiences for your customers.

Article
10 min read

10 ways to improve customer experience (CX)

CX is a top priority for driving company growth. Experts share the strategies that make a big difference when you want to improve customer experience.

Article
12 min read

Customer service reports: A complete guide + 6 metrics to track

Customer service reports can help your organization deliver an outstanding customer experience time after time. Discover key metrics and how to implement them.

White Paper
1 min read

Meeting the challenges of modern CX in financial services

Building positive, long-term customer relationships has always been important to business success, and the methods for…

White Paper

Meeting the advanced challenges of modern CX

Delivering an excellent customer experience makes your business stand out and marks your overall success. Start…

Discover AI innovations shaping service at Zendesk AI Summit

Join us for our biggest digital event of the year. Hear from LinkedIn co-founder Reid Hoffman, be the first to see new AI innovations, and choose sessions tailored to your role. Plus, get your AI questions answered by experts during the live Q&A. Now available to watch on demand.

White Paper
1 min read

Meeting the challenges of CX in modern manufacturing

Years ago, to succeed as a manufacturer, it was sufficient to make high-quality products and price…

White Paper
1 min read

Engaged employees and collaboration: how internal help desks help

Employee expectations are rising in tandem with customer expectations. Your employees expect the same kind of…

Infographic

Meet your customers anywhere. Go omnichannel.

Customers expect to be served on their preferred channel, whether it be via phone, email, chat,…

Meet us at the top

Read the Zendesk Customer Experience Trends Report.

Article
3 min read

Dealing with customer requests

Expectations for customer service and support have never been higher. And they’re going up faster than…

Article
1 min read

Big expectations, small businesses: What customers want

Good customer service experiences can result in more business from not just that customer, but also…

Article
14 min read

8 customer service standards to meet: A checklist

Set customer service standards and regularly refine them to delight your audience and boost brand loyalty.

White Paper
1 min read

Employee experience: How consumer expectations are shaping the workplace

The ubiquity of apps and service across many channels—phone and email, but also chat and platforms…

Article
2 min read

Customer pain points: How to identify and resolve (+ examples)

You’ve likely come across pain points in your life—road work causing a traffic jam or a…

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