Best practices
Strategies, how-tos, and ideas to inspire you.
Latest stories
Article
20 min read
How to build a customer referral program in 2026
Customer referral programs can help expand your audience and generate ongoing revenue. Learn how to build one and leverage our free templates today.
Article
13 min read
How to write a killer sales proposal (examples and best practices)
A successful sales proposal can make the difference between winning or losing a sale. Learn best practices for writing a proposal that helps you close more deals.
Article
9 min read
Employee satisfaction: What it means and how to improve it
Customer satisfaction is downstream from employee satisfaction. Learn how prioritizing employee well-being can lead to greater engagement and performance.
Article
12 min read
Employee experience: A transformational guide to EX
Everything you need to know about employee experience to create a happy, motivated, and productive workplace.
Join 2,000 service leaders at Zendesk Relate 2026
Over three days, you will hear from headliner Ali Wong, Emmy-winning comedian known for her witty, authentic storytelling, alongside leaders from Levi’s, ASOS, Canva, Supercell, and more. Relate is where service leaders connect, learn, and discover new resolutions.
Article
16 min read
Employee experience journey mapping: Full guide (+ template)
Enhance employee satisfaction and productivity with employee experience journey mapping. Try our template today.
Article
12 min read
Customer feedback management: A beginner’s guide
Discover the power of customer feedback management in understanding and meeting customer needs, reducing churn, and fostering loyalty. Dive deeper with our guide and kickstart your feedback journey by downloading our customer satisfaction survey templates below.
Article
18 min read
What is omnichannel? A CX guide for 2026
Omnichannel is an approach that makes it easier to communicate with customers across different channels. Learn how you can meet customers where they are and provide smooth, consistent experiences.
Article
9 min read
Customer communication: 8 tips to build an effective strategy
A strong customer communication strategy helps your team deliver consistent brand messaging and build meaningful connections with buyers.
1 min read
How to use Zendesk for HR
In this guide, we’ll show you how your HR team can use Zendesk’s low/no code tools to modernize your help desk and start building for the future of work, right here in the present.
Article
5 min read
Customer enablement: What it is + why you need it
Customer enablement is critical to business success. When you educate and empower your customers, you enhance their experience and improve brand loyalty.
Article
9 min read
Value chain: Definition, examples, and guide
The value chain gives you the tools to maximize your company’s value and profit margin by evaluating all business activities.
Article
10 min read
What is the buyer’s journey? Definition, stages, and examples
Mapping the buyer’s journey allows you to gain a deeper understanding of your customer’s path to purchase so you can improve your sales, support, and marketing efforts.
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Article
10 min read
Lead funnel: How to build it, definition, and stages
Use your lead funnel to streamline the customer journey for prospects, leading to higher conversion rates and easier sales.
Article
5 min read
What is a knowledge base? A comprehensive guide
Help customers find answers on their own by offering a knowledge base—a virtual library of information about your product or service.
Article
12 min read
Sales and operations planning (S&OP): Definition, process, and best practices
See how sales and operations planning uses data to zero in on supply and demand issues so you can balance your business processes and set your teams up for success.
Article
5 min read
What is a ticketing system? (+3 ways companies use them)
Use ticketing systems to efficiently manage high ticket volume, deliver timely customer support, and boost agent productivity.
Article
10 min read
How to build a sales playbook framework (+ a free template)
Creating a sales playbook will streamline your sales process and solidify your branding in each customer interaction.
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