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Client loyalty


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Article
8 min read

Customer transparency: Why it matters and how to increase it

Here’s why customer transparency has become such a critical ingredient in building trust and loyalty.

Article
9 min read

Customer orientation: definition, examples & skills

If you want customers to be loyal to you, you have to start putting them first.

Article

Loyalty programs: How they work, examples, and tips

Loyalty programs can encourage customers to continue purchasing from your brand. Learn why that’s important and explore examples you can emulate.

Article
6 min read

How to build customer loyalty in 7 steps

To build customer loyalty, you must dig deeper with AI-driven insights and automation. Read on for strategies to forge people-first customer relationships.

Join 2,000 service leaders at Zendesk Relate 2026

Over three days, you will hear from headliner Ali Wong, Emmy-winning comedian known for her witty, authentic storytelling, alongside leaders from Levi’s, ASOS, Canva, Supercell, and more. Relate is where service leaders connect, learn, and discover new resolutions.

Article
13 min read

Customer loyalty: A guide to types and strategies

Customer loyalty is when customers reward a company with repeat business over time. Our guide covers definitions, types, and strategies to help you learn how to build a loyal following.

White Paper
1 min read

Engaged employees and collaboration: how internal help desks help

Employee expectations are rising in tandem with customer expectations. Your employees expect the same kind of…

Article
1 min read

Big expectations, small businesses: What customers want in Europe

Good customer service experiences can result in more business from not just that customer, but also…

Podcast
25 min read

How Flywheel upcycled boutique fitness and at-home classes

Repeat Customer podcast, Season 2, Episode 8 When SoulCycle co-founder Ruth Zukerman abruptly left her groundbreaking…

Article
1 min read

Big expectations, small businesses: What customers want

Good customer service experiences can result in more business from not just that customer, but also…

Meet us at the top

Read the Zendesk Customer Experience Trends Report.

Article
1 min read

Big expectations, small businesses: What customers want in Australia

Good customer service experiences can result in more business from not just that customer, but also…

Podcast
23 min read

How Chip and Joanna Gaines turned a hit TV show into Magnolia

Repeat Customer podcast, Season 2, Episode 7 Chip and Joanna Gaines were stars of the hit…

Podcast
25 min read

How Hinge muted the gamification of dating

Repeat Customer podcast, Season 2, Episode 5 When dating app Hinge shifted its platform to mobile…

Make yourself heard

Join the Zendesk Experience Research Panel and help shape the future of our products.

Podcast
24 min read

How Shake Shack cooked up its cheeseburger experience

Repeat Customer podcast, Season 2, Episode 4 Shake Shack‘s improbable rise from a hot-dog cart in…

White Paper
8 min read

The top 3 challenges facing direct to consumer retailers (D2C)

Here’s a common scenario: Someone starts waking up every day feeling like a zombie; they begin…

Podcast
23 min read

How One Medical turned doctors into designers

Repeat Customer podcast, Season 2, Episode 2 As a patient visiting the doctor, have you ever…

White Paper
1 min read

Quantifying the business impact of customer service in Australia

Customers demand more instantaneous, personalized attention, and companies are leveraging new technologies that go beyond traditional…

Article
23 min read

How Bark disrupted pet retail with a great customer experience...for dogs

Repeat Customer podcast, episode 7 When entrepreneur Matt Meeker went shopping for his Great Dane, Hugo,…

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