- Because Twitter claims to have more than 175 million users, and
- 93% of social media users believe a company should have a presence in social media, and
- 85% of those users believe a company should interact with their customers, and
- 44% of Twitter users have recommended a product, and
- 58% of people who said if they had tweeted about a bad experience, they would like the company to respond to it
Bottom line: Businesses cannot ignore Twitter, especially when it comes to support.