Buick and Cool Used in the Same Sentence

October 8, 2010

Buick Regal For decades, Buicks have conjured up images of our dearest grannies and grandpas peeping over a giant steering wheel, cruising down the streets at a max speed of 20 mph, and taking up at least two spots in any given parking lot.

Well, those my friends, were the good ol’ days. The manufacturer revealed at its recent Regal Remix event that the car company is headed into a younger, hipper, and fresher direction. And so far, the kids are liking what they see of the 2011 Buick Regal line. One young buck named John Ha was even heard saying:

“It has more of an edge,’’ he said. “If my friend drove this, I would definitely be jealous.”

The article then goes into some very interesting points regarding customer loyalty to brands.

Buyers under 40 are typically less loyal to brands and dealers than older customers. They are more research-driven, more inclined to gather information online about a vehicle to consider prices and features before stepping into a showroom.

In other words, no pulling the wool over the eyes of these whippersnappers now matter how darn cool your car is.