Customer expectations
Conversational CRM is the missing piece in your sales strategy
Learn why conversations play a critical role in creating customers for life.
Latest stories

The role of customer service during an economic downturn
Preparing for change is an always-on job. Focus on where you can see the highest return on your service investments and enable tools and features that result in both cost and time savings.

Good-enough service isn’t good enough: 3 strategies to remain competitive
The 2022 CX Accelerator report results are in. Discover how great customer experiences set teams up to thrive in an ever-changing market.

What is high-touch customer service? (+ how to deliver it)
Deliver a high-touch customer service experience to build and retain meaningful relationships with your audience.

Customer feedback management guide: Best practices + tools
Customer feedback management is key to delivering superior products, services, and experiences. Learn how to do it successfully so you can boost retention and build brand loyalty.

What is omnichannel? Guide to types, trends, and strategies
Omnichannel is an approach that makes it easier to communicate with customers across different channels. Learn how you can meet customers where they are and provide smooth, consistent experiences.

Customer communication: 7 tips to build an effective strategy
A strong customer communication strategy helps ensure your team can deliver consistent brand messaging and build meaningful connections with buyers.

How to unlock growth with the Zendesk Suite
Customer experience is the new driver of business growth. Read on to learn how you can set up for success.

Why tech leaders must focus on both the customer and employee experience
Zendesk CIO and SVP of Operations Colleen Berube sheds light on how the employee and customer experience are inextricably linked.