Customer expectations
How to build customer intelligence (and why you should)
Today’s consumers expect personalized experiences, and in order to deliver, brands need customer intelligence. Here’s how to get it and what to do with it.
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![Why companies need customer tutorials [+ how to create them]](https://web-assets.zendesk.com/cdn-cgi/image/width=990,height=1260,fit=crop,format=auto,q=50/images/AMER/tutorials.jpg)
Article Why companies need customer tutorials [+ how to create them]
Leverage customer tutorials to educate your audience, create trust, and attract new buyers.
Article B2B customer service: What it is and how to do it right
Provide world-class B2B customer service to build trust and create long-lasting relationships.
Article How to establish your customer goodwill IQ
Start creating positive customer relations that will benefit your business’ bottom line.
Article What are customer expectations? Customer expectation examples and management tips
What customers want and what they get might not always align, but the stakes are getting…
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Article 7 customer service trends to follow in 2021
Companies have put customer service at the top of their priority lists for 2021, and with…
Article The Museum of Annoying Experiences
What if Zendesk, the champions of customer service, changed the world?
Article Millennials vs. Gen Z: How their customer service expectations compare
Millennials and Zoomers will soon become the two largest consumer groups in the country. Companies hoping to earn their brand loyalty should study their differing customer experience expectations and preferences.
Article 5 examples of bad customer service (and how to be great instead)
Bad customer service is what happens when a company fails to meet customer expectations. Get tips for your team to avoid creating poor customer experiences.