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What the customer-first approach means + 9 strategic steps

Putting your customers at the center of your organizational decision-making process can directly translate to long-term relationships and business success.

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Customer dissatisfaction: A guide to handling unhappy customers

Dissatisfied customers can affect your company’s reputation. Learn how to identify the various types of unhappy customers and adopt methods for saving the relationship.

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40 best Contact Us page design examples and best practices

Your Contact Us page can leave a lasting impression on existing and potential customers. Do away with generic templates and create a page that stands out in all the right ways.

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How to write a sales letter (strategies and examples)

See higher engagement from customers with the perfectly crafted sales letter.

Discover AI innovations shaping service at Zendesk AI Summit

Join us for our biggest digital event of the year. Hear from LinkedIn co-founder Reid Hoffman, be the first to see new AI innovations, and choose sessions tailored to your role. Plus, get your AI questions answered by experts during the live Q&A. Now available to watch on demand.

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Ultimate guide to customer lifecycle management

Customer lifecycle management (CLM) describes the process of tracking the steps a consumer takes on their journey to making a purchase. Prioritize CLM to provide better support and retain customers.

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How to create a winning 30-60-90 day sales plan (+ template)

Create a clear 30-60-90 day sales plan to onboard credible and confident new sales reps. Use our template to get started.

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8 ways to adopt and grow a customer service mindset

How do you ensure that your customer service team understands their role and leads the charge when it comes to driving customer satisfaction and loyalty? The answer: Help them adopt a customer service mindset.

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The gift of new integrations

It's the season of giving new Zendesk app integrations. Learn all about how these new integrations can ease workloads for your sales and support teams.

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What is B2B sales? Business-to-business sales meaning, strategies, and tips

Business-to-business (B2B) sales is the process of selling products and services to other businesses.

Meet us at the top

Read the Zendesk Customer Experience Trends Report.

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Sales promotion: Definition, examples, and types

Sales promotions allow companies to boost short-term revenue through increased sales. Learn how to build a sales plan with our free guide.

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What are KPIs for sales? Sales KPIs definition and examples

Knowing the right sales KPIs allows you to set achievable goals and track your team’s productivity. Here’s your ultimate guide to KPIs for sales success.

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Top ways to drive collaboration between support and development teams

Collaboration between CSAs and developers can be difficult at best—and a blocker at worst—which can have disastrous impacts on customer support success metrics. But there's a better way.

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8 min read

Percentage of sales method: What it is and how to calculate it

The percentage of sales method allows you to forecast financial changes based on previous sales and spending accounts. Here's how to work through it.

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Aligning sales and customer service: How and why

Drive profits and transform your brand by breaking the silos between your sales and support teams. It’s easy, and it’s essential.

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Hard sell vs. soft sell: Definition and examples

Learn how using a direct hard sell or an indirect soft sell can significantly impact sales growth and customer base building.

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Sales volume: Definition, formula, and how to increase it

Sales volume refers to the number of units sold during a specific reporting period. Knowing how to calculate sales volume gives your company a strong grasp on product movement and potential shifts.

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Customer trust: Definition, importance, and 6 ways to gain it

Customer trust is key to driving loyalty and business success. To earn it, companies must understand and respect their customers and provide relevant, personalized experiences.