Improve customer experience

How financial services companies have modernized the customer experience Guide

How financial services companies have modernized the customer experience

Once seen as an industry steeped in tradition and with little hands-on customer support, financial services…

Embracing change: Build, test, and adapt in a sandbox environment Article

Embracing change: Build, test, and adapt in a sandbox environment

The world will keep changing, and now is the time to embrace it. Change can be…

6 contact tracing best practices—and how technology can help Article

6 contact tracing best practices—and how technology can help

Improving the contact tracing experience helps students, citizens, and employees feel more connected and trusting of their school, local government, or workplace

Integrations abound Article

Integrations abound

New Zendesk app integrations are here. Learn all about how these new integrations can ease workloads…

Sell more

Personalize outreach at scale with sales engagement automation Article

Personalize outreach at scale with sales engagement automation

To help sales teams make personalized lead outreach more efficient, we’re launching new sales engagement automation tools for Zendesk Sell

The ultimate guide to sales email automation Guide

The ultimate guide to sales email automation

With this ebook, you’ll learn how to use an email automation tool to build a sales outreach process that saves time, keeps your messaging consistent, and connects you with leads the moment they’re ready to buy

How to simplify your sales tools Guide

How to simplify your sales tools

Simplify your sales software so your reps can spend more time developing relationships and less time on apps

2020 State of SMB Sales White Paper

2020 State of SMB Sales

In this whitepaper we take a look at what has changed for SMB sales teams in recent years, the main issues facing SMB sales teams, and the role of technology at small and mid-sized companies

Guides, research, and more

How the accelerating convergence of CRM and contact centers is driving better CX White Paper

How the accelerating convergence of CRM and contact centers is driving better CX

While the general use of customer relationship management software (CRM) has become the industry standard, it…

Gartner’s 2020 Magic Quadrant for the CRM Customer Engagement Center White Paper

Gartner’s 2020 Magic Quadrant for the CRM Customer Engagement Center

Zendesk is named a leader in the 2020 Gartner Magic Quadrant for the CRM Customer Engagement…

Frost & Sullivan award Zendesk for leadership in omnichannel digital customer engagement White Paper

Frost & Sullivan award Zendesk for leadership in omnichannel digital customer engagement

Zendesk stood out as a leader by adopting and strengthening its omnichannel digital customer engagement strategy with the acquisition of Smooch in 2019, and its vision for building a truly open platform on Sunshine

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Tips for boosting your average email open rate Article

Tips for boosting your average email open rate

Email marketing is a powerful way to connect with customers. Boosting your average email open rate plays a huge part in its success

Customer service trends in media and entertainment White Paper

Customer service trends in media and entertainment

Customer trust and loyalty is hard-won and easily lost. As media and entertainment companies continue to…

4 customer engagement metrics and how to measure them Article

4 customer engagement metrics and how to measure them

The customer engagement metrics you track will depend on the goal of the campaign, meaning what actions you want the user to take

Measuring change management success, according to 2 change leaders Article

Measuring change management success, according to 2 change leaders

Measuring change management effectiveness starts with evaluating how a change impacts the people in your organization—your internal customers

How to build an email list Article

How to build an email list

Companies must know how to build an email list—one that is strong in both size and quality—before deploying it to forge relationships with customers.

Why your business needs a change management plan Article

Why your business needs a change management plan

Learn why change management matters to employee morale and successful business changes

Turn the churn around: how to reduce customer churn Article

Turn the churn around: how to reduce customer churn

Learning what can be controlled regarding churn is how you'll recognize the predictive details to reduce defection and improve customer retention

What is customer experience? Article

What is customer experience?

Customers have come to expect more out of companies, but who can blame them? We’ve all…

Building customer loyalty: 7 steps to grow a loyal fan base Article

Building customer loyalty: 7 steps to grow a loyal fan base

There was once a time when brand name and reputation were enough to develop brand loyalty…

What is the CRM process? Article

What is the CRM process?

The CRM tool itself is what provides the data and functionalities your team needs to execute this strategy—and ultimately turn leads into customers

Strategies for increasing customer engagement Article

Strategies for increasing customer engagement

Key to customer loyalty is strategic customer engagement. We share for creating or evolving your strategy for how you interact with your customers

11 email etiquette tips for better customer emails Article

11 email etiquette tips for better customer emails

Following these standard email etiquette tips can improve the chances of engagement with your message

Why 44% of customers experience poor customer service when banking online White Paper

Why 44% of customers experience poor customer service when banking online

According to a recent IDC report, 44% of customers say they’ve had poor experiences when banking…

Customer data visualization Article

Customer data visualization

What is data visualization? Well, it’s exactly what it sounds like — using charts, maps, infographics, and other images to visually convey the meaning of data

How digital customer engagement can boost your business Article

How digital customer engagement can boost your business

Learn how a digital customer engagement strategy can help your business create better customer relationships and boost your bottom line

Customer retention: How to keep customers happy and reduce churn Article

Customer retention: How to keep customers happy and reduce churn

Find out how to craft a customer experience that can keep existing customers happy and reduce churn

The change management process: 7 tips for success Article

The change management process: 7 tips for success

Change is hard. The goal is to support, equip, and prepare your employees for change so you don’t have to expose your customers to what’s happening behind the scenes

What is conversational business? Article

What is conversational business?

Support, sales, and marketing benefit from messaging strategies that boost customer satisfaction, retention, and engagement

Zendesk’s ecosystem of partners is here to help Article

Zendesk’s ecosystem of partners is here to help

Though the world is going through some pretty dramatic changes, Zendesk and our ecosystem of partners are here to help with tools to keep your business moving forward

Tracking and predicting consumer behavior to influence the customer experience Article

Tracking and predicting consumer behavior to influence the customer experience

When businesses glean insights about consumer behavior from their support interactions, they can drive more customer-focused business decisions