Service
Article Chatbots vs. conversational AI: What’s the difference?
Chatbots and conversational AI are often used synonymously—but they shouldn’t be. Understand the differences before determining which technology is best for your customer service experience.
Article What is a ticketing system? (+3 ways companies use them)
Want to avoid getting overwhelmed by support tickets? Use ticketing systems to manage the influx and provide your customers with timely responses.
Article Celebrating new integrations
New Zendesk app integrations are in—let's celebrate. Learn all about how these new integrations can ease workloads for your sales and support teams.
Article Using TikTok for customer service: 4 brand examples + takeaways
TikTok has catapulted from home dance routines to a medium for just about everything—including customer support. Take a look at how four prominent brands are using TikTok to boost their CX.
Sales
Article Sales win rate: How to calculate and improve it
Win rate is a key metric for measuring sales success. Every sales leader should know how to calculate it and what they can do to increase it.
Article S&OP guide: Meaning, process, and purpose
See how sales and operations planning uses data to zero in on supply and demand problems so that sales soar.
Article What is a sales qualified lead (SQL) and why is it important?
When it comes to lead generation, quantity isn’t always more important than quality. Focus on filling your pipeline with sales-qualified leads to boost your chances of success.
Article What are sales leads? (+5 lead generation tips)
Generating sales leads is easier said than done. Here’s what you need to know before diving in.
Culture
Article What does digital trust look like today?
Building customer trust is never a one-and-done job. Hear how Charles Schwab leveraged customer data over the past year to provide customers with services they both needed and wanted.
Article The organizational ties that bind: How we bond when working remotely
Interactions where people feel equally immersed help build high-trust, happier, and better-performing employees. Here are a few ways to foster immersion.
Article Working toward equality for mental health in an unequal world
World Mental Health Day aims to raise awareness and provide an opportunity for those working on mental health issues to shine a light on their work. Here are a few organizations that Zendesk is proud to support.
Guides, research, and more
Forrester Consulting TEI study evaluates the ROI of Zendesk
Forrester Consulting evaluated the potential return on investment from implementing Zendesk products. Here's what they found.
Important Emerging Technologies in the Digital Workplace: A Gartner® report
A new report from Gartner outlines the technologies and strategic actions companies should take to prepare and succeed in the new future of work.
White Paper Report: The State of CX Maturity among SMBs of North America
Is your CX strong, or do you need to catch up? Zendesk partnered with ESG to create this CX Maturity report.
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Latest stories Page 4
Article What is a unique selling proposition? USP examples and definition
Speak directly to the people who want what you’re selling.
Article CRM buying guide
Sales teams can use robust CRM solutions to generate new leads, automate email campaigns, and produce forecasting reports and advanced analytics.
Article What skills and metrics CX teams need in ecommerce: An analysis
The 2020s will be remembered as the decade where ecommerce finally gained mainstream acceptance and use—but what does that mean for CX teams trying to keep up?
Article Google Business Messages: 3 best practices for customer service teams
Meet customers where they are and build stronger connections with them through Google Business Messages.
Article What does a sales manager do? (+7 must-have skills)
Learn the responsibilities and skills needed to succeed as a sales manager.
Article How to use Apple Messages for Business for customer service
Use Apple Messages for Business to connect with customers on the Apple devices and platforms they use every day.
Article How to upsell: Tips and tricks from the pros
A Zendesk sales expert shares the do’s and don’ts of upselling.
Article Freshly picked integrations
Freshly picked with care—new Zendesk app integrations are here. Learn how these new integrations can ease workloads for your sales and support teams.
Article 15 essential sales skills and qualities, according to experts
Sales pros weigh in on the sales skills you need to succeed in the world of selling.
Article Virtual leadership: Managing sales teams remotely
In a digital-first environment, sales managers have had to develop new ways to connect with and empower their reps.
Article Customer acquisition cost (CAC): How to calculate and improve it
Customer acquisition cost is the amount of money a business spends to gain a new customer. Here’s how to calculate this key metric, plus three ways to improve it.
Article Virtual selling: What success in virtual sales looks like
As the sales world becomes more familiar with virtual selling, former “road warriors” have had to learn best practices for a digital-first approach.
Article How to create a successful sales plan (+ a free template)
Build a strategic sales plan for your business to improve team communication and meet sales goals.
White Paper Report: The State of CX Maturity Among Midsize and Enterprise Companies of North America
Zendesk partnered with ESG Research to build a framework around CX maturity. Learn how the CX Champions of North America are driving CX success.
White Paper Report: The State of CX Maturity among Midsize and Enterprise Companies of Asia Pacific
Zendesk and ESG Research created a framework around CX maturity. Here's how the CX Champions of APAC are achieving success.
White Paper Report: The State of CX Maturity Among SMBs of Asia Pacific
Customer experience is a competitive differentiator. See how your CX stacks up against SMB peers in your region, based on ESG Research findings.
White Paper Report: The State of CX Maturity Among SMBs of Latin America
Businesses of all sizes need to prioritize customer experience (CX), but it can be hard to…
White Paper Report: The State of CX Maturity Among Midsized and Enterprise Companies of Latin America
A lot goes into delivering a great customer experience (CX), but it can be hard to…
Article The best ways to protect customer information in CX
As digital experiences advance, protecting your customers' information is critical for maintaining trust.
White Paper Report: The State of CX Maturity among Midsize and Enterprise Companies of Europe
To help businesses make data-driven decisions, Zendesk partnered with ESG Research to build a framework around CX maturity. See where your team stands.