CX Trends 2022 Article

CX Trends 2022

Improve your bottom line by putting customers at the top.

Service

Chatbots vs. conversational AI: What’s the difference? Article

Chatbots vs. conversational AI: What’s the difference?

Chatbots and conversational AI are often used synonymously—but they shouldn’t be. Understand the differences before determining which technology is best for your customer service experience.

What is a ticketing system? (+3 ways companies use them) Article

What is a ticketing system? (+3 ways companies use them)

Want to avoid getting overwhelmed by support tickets? Use ticketing systems to manage the influx and provide your customers with timely responses.

Celebrating new integrations Article

Celebrating new integrations

New Zendesk app integrations are in—let's celebrate. Learn all about how these new integrations can ease workloads for your sales and support teams.

Using TikTok for customer service: 4 brand examples + takeaways Article

Using TikTok for customer service: 4 brand examples + takeaways

TikTok has catapulted from home dance routines to a medium for just about everything—including customer support. Take a look at how four prominent brands are using TikTok to boost their CX.

Sales

Sales win rate: How to calculate and improve it Article

Sales win rate: How to calculate and improve it

Win rate is a key metric for measuring sales success. Every sales leader should know how to calculate it and what they can do to increase it.

S&OP guide: Meaning, process, and purpose Article

S&OP guide: Meaning, process, and purpose

See how sales and operations planning uses data to zero in on supply and demand problems so that sales soar.

What is a sales qualified lead (SQL) and why is it important? Article

What is a sales qualified lead (SQL) and why is it important?

When it comes to lead generation, quantity isn’t always more important than quality. Focus on filling your pipeline with sales-qualified leads to boost your chances of success.

What are sales leads? (+5 lead generation tips) Article

What are sales leads? (+5 lead generation tips)

Generating sales leads is easier said than done. Here’s what you need to know before diving in.

Culture

Andee Nieto joins Zendesk as its new Chief People Officer Article

Andee Nieto joins Zendesk as its new Chief People Officer

Welcome Zendesk's new CPO!

What does digital trust look like today? Article

What does digital trust look like today?

Building customer trust is never a one-and-done job. Hear how Charles Schwab leveraged customer data over the past year to provide customers with services they both needed and wanted.

The organizational ties that bind: How we bond when working remotely Article

The organizational ties that bind: How we bond when working remotely

Interactions where people feel equally immersed help build high-trust, happier, and better-performing employees. Here are a few ways to foster immersion.

Working toward equality for mental health in an unequal world Article

Working toward equality for mental health in an unequal world

World Mental Health Day aims to raise awareness and provide an opportunity for those working on mental health issues to shine a light on their work. Here are a few organizations that Zendesk is proud to support.

Guides, research, and more

White Paper

Forrester Consulting TEI study evaluates the ROI of Zendesk

Forrester Consulting evaluated the potential return on investment from implementing Zendesk products. Here's what they found.

Important Emerging Technologies in the Digital Workplace: A Gartner® report

Important Emerging Technologies in the Digital Workplace: A Gartner® report

A new report from Gartner outlines the technologies and strategic actions companies should take to prepare and succeed in the new future of work.

Report: The State of CX Maturity among SMBs of North America White Paper

Report: The State of CX Maturity among SMBs of North America

Is your CX strong, or do you need to catch up? Zendesk partnered with ESG to create this CX Maturity report.

Latest stories Page 4

What is a unique selling proposition? USP examples and definition Article

What is a unique selling proposition? USP examples and definition

Speak directly to the people who want what you’re selling.

CRM buying guide Article

CRM buying guide

Sales teams can use robust CRM solutions to generate new leads, automate email campaigns, and produce forecasting reports and advanced analytics.

What skills and metrics CX teams need in ecommerce: An analysis Article

What skills and metrics CX teams need in ecommerce: An analysis

The 2020s will be remembered as the decade where ecommerce finally gained mainstream acceptance and use—but what does that mean for CX teams trying to keep up?

Google Business Messages: 3 best practices for customer service teams Article

Google Business Messages: 3 best practices for customer service teams

Meet customers where they are and build stronger connections with them through Google Business Messages.

What does a sales manager do? (+7 must-have skills) Article

What does a sales manager do? (+7 must-have skills)

Learn the responsibilities and skills needed to succeed as a sales manager.

How to use Apple Messages for Business for customer service Article

How to use Apple Messages for Business for customer service

Use Apple Messages for Business to connect with customers on the Apple devices and platforms they use every day.

How to upsell: Tips and tricks from the pros Article

How to upsell: Tips and tricks from the pros

A Zendesk sales expert shares the do’s and don’ts of upselling.

Freshly picked integrations Article

Freshly picked integrations

Freshly picked with care—new Zendesk app integrations are here. Learn how these new integrations can ease workloads for your sales and support teams.

15 essential sales skills and qualities, according to experts Article

15 essential sales skills and qualities, according to experts

Sales pros weigh in on the sales skills you need to succeed in the world of selling.

Virtual leadership: Managing sales teams remotely Article

Virtual leadership: Managing sales teams remotely

In a digital-first environment, sales managers have had to develop new ways to connect with and empower their reps.

Customer acquisition cost (CAC): How to calculate and improve it Article

Customer acquisition cost (CAC): How to calculate and improve it

Customer acquisition cost is the amount of money a business spends to gain a new customer. Here’s how to calculate this key metric, plus three ways to improve it.

Virtual selling: What success in virtual sales looks like Article

Virtual selling: What success in virtual sales looks like

As the sales world becomes more familiar with virtual selling, former “road warriors” have had to learn best practices for a digital-first approach.

How to create a successful sales plan (+ a free template) Article

How to create a successful sales plan (+ a free template)

Build a strategic sales plan for your business to improve team communication and meet sales goals.

Report: The State of CX Maturity Among Midsize and Enterprise Companies of North America White Paper

Report: The State of CX Maturity Among Midsize and Enterprise Companies of North America

Zendesk partnered with ESG Research to build a framework around CX maturity. Learn how the CX Champions of North America are driving CX success.

Report: The State of CX Maturity among Midsize and Enterprise Companies of Asia Pacific White Paper

Report: The State of CX Maturity among Midsize and Enterprise Companies of Asia Pacific

Zendesk and ESG Research created a framework around CX maturity. Here's how the CX Champions of APAC are achieving success.

Report: The State of CX Maturity Among SMBs of Asia Pacific White Paper

Report: The State of CX Maturity Among SMBs of Asia Pacific

Customer experience is a competitive differentiator. See how your CX stacks up against SMB peers in your region, based on ESG Research findings.

Report: The State of CX Maturity Among SMBs of Latin America White Paper

Report: The State of CX Maturity Among SMBs of Latin America

Businesses of all sizes need to prioritize customer experience (CX), but it can be hard to…

Report: The State of CX Maturity Among Midsized and Enterprise Companies of Latin America White Paper

Report: The State of CX Maturity Among Midsized and Enterprise Companies of Latin America

A lot goes into delivering a great customer experience (CX), but it can be hard to…

The best ways to protect customer information in CX Article

The best ways to protect customer information in CX

As digital experiences advance, protecting your customers' information is critical for maintaining trust.

Report: The State of CX Maturity among Midsize and Enterprise Companies of Europe White Paper

Report: The State of CX Maturity among Midsize and Enterprise Companies of Europe

To help businesses make data-driven decisions, Zendesk partnered with ESG Research to build a framework around CX maturity. See where your team stands.