Tech for Good

Tech for Good

We believe technology can change lives—especially for our most vulnerable populations. Here's how Zendesk has helped nonprofits maximize their impact in communities around the world.

Service

Customer dissatisfaction: A guide to handling difficult clients Article

Customer dissatisfaction: A guide to handling difficult clients

Dissatisfied customers can affect your company’s reputation. Learn how to identify the various types of unhappy customers and adopt methods for defusing their anger.

11 best Contact Us page examples (+ how to create your own) Article

11 best Contact Us page examples (+ how to create your own)

Your Contact Us page can leave a lasting impression on existing and potential customers. Do away with generic templates and create a page that stands out in all the right ways.

Understanding customer lifecycle management Article

Understanding customer lifecycle management

Businesses need to prioritize customer lifecycle management to both attract customers and retain them. Here’s how to get started with your own client lifecycle management program.

8 ways to adopt and grow a customer service mindset Article

8 ways to adopt and grow a customer service mindset

How do you ensure that your customer service team understands their role and leads the charge when it comes to driving customer satisfaction and loyalty? The answer: Help them adopt a customer service mindset.

Sales

How to write a sales letter (+ examples) Article

How to write a sales letter (+ examples)

Get higher engagement from customers with the perfectly crafted sales letter.

30-60-90 day sales plan for managers, reps, and sales territories Article

30-60-90 day sales plan for managers, reps, and sales territories

Establish credibility and confidence with a clear 30-60-90 day sales plan.

What is B2B sales? Business-to-business meaning and strategy Article

What is B2B sales? Business-to-business meaning and strategy

Understanding B2B sales is essential to your company’s sales funnel creation and your future business expansion.

Sales promotion: Definition, examples, ideas, and types Article

Sales promotion: Definition, examples, ideas, and types

Sales promotions allow companies short-term revenue boosts through a wide variety of customer benefits.

Culture

The organizational ties that bind: How we bond when working remotely Article

The organizational ties that bind: How we bond when working remotely

Interactions where people feel equally immersed help build high-trust, happier, and better-performing employees. Here are a few ways to foster immersion.

Working toward equality for mental health in an unequal world Article

Working toward equality for mental health in an unequal world

World Mental Health Day aims to raise awareness and provide an opportunity for those working on mental health issues to shine a light on their work. Here are a few organizations that Zendesk is proud to support.

Strategies for ‘going extreme’ and staying at the top: A CX Moment with Sarah Robb O’Hagan Article

Strategies for ‘going extreme’ and staying at the top: A CX Moment with Sarah Robb O’Hagan

Zendesk chatted with executive, activist, and entrepreneur Sarah Robb O’Hagan on what it takes to stay at the top of your game while taking your organization’s customer experience to the next level.

Why gender equality in the workplace isn’t just a problem for women Article

Why gender equality in the workplace isn’t just a problem for women

In the wake of 2020, 1 in 4 women are considering ‘downshifting’ their careers or leaving the workforce, according to McKinsey & Company and Lean In’s annual “Women in the Workplace” report.

Guides, research, and more

Report: The State of CX Maturity among SMBs of North America White Paper

Report: The State of CX Maturity among SMBs of North America

Is your CX strong, or do you need to catch up? Zendesk partnered with ESG to create this CX Maturity report.

Report: The State of CX Maturity Among Midsize and Enterprise Companies of North America White Paper

Report: The State of CX Maturity Among Midsize and Enterprise Companies of North America

Zendesk partnered with ESG Research to build a framework around CX maturity. Learn how the CX Champions of North America are driving CX success.

Report: The State of CX Maturity among Midsize and Enterprise Companies of Asia Pacific White Paper

Report: The State of CX Maturity among Midsize and Enterprise Companies of Asia Pacific

Zendesk and ESG Research created a framework around CX maturity. Here's how the CX Champions of APAC are achieving success.

Latest stories Page 3

How to use Apple Messages for Business for customer service Article

How to use Apple Messages for Business for customer service

Use Apple Messages for Business to connect with customers on the Apple devices and platforms they use every day.

How to upsell: Tips and tricks from the pros Article

How to upsell: Tips and tricks from the pros

A Zendesk sales expert shares the do’s and don’ts of upselling.

Freshly picked integrations Article

Freshly picked integrations

Freshly picked with care—new Zendesk app integrations are here. Learn how these new integrations can ease workloads for your sales and support teams.

15 essential sales skills and qualities, according to experts Article

15 essential sales skills and qualities, according to experts

Sales pros weigh in on the sales skills you need to succeed in the world of selling.

Virtual leadership: Managing sales teams remotely Article

Virtual leadership: Managing sales teams remotely

In a digital-first environment, sales managers have had to develop new ways to connect with and empower their reps.

Customer acquisition cost (CAC): How to calculate and improve it Article

Customer acquisition cost (CAC): How to calculate and improve it

Customer acquisition cost is the amount of money a business spends to gain a new customer. Here’s how to calculate this key metric, plus three ways to improve it.

Virtual selling: What success in virtual sales looks like Article

Virtual selling: What success in virtual sales looks like

As the sales world becomes more familiar with virtual selling, former “road warriors” have had to learn best practices for a digital-first approach.

How to create a successful sales plan (+ a free template) Article

How to create a successful sales plan (+ a free template)

Build a strategic sales plan for your business to improve team communication and meet sales goals.

Report: The State of CX Maturity Among SMBs of Asia Pacific White Paper

Report: The State of CX Maturity Among SMBs of Asia Pacific

Customer experience is a competitive differentiator. See how your CX stacks up against SMB peers in your region, based on ESG Research findings.

Report: The State of CX Maturity Among SMBs of Latin America White Paper

Report: The State of CX Maturity Among SMBs of Latin America

Businesses of all sizes need to prioritize customer experience (CX), but it can be hard to…

Report: The State of CX Maturity Among Midsized and Enterprise Companies of Latin America White Paper

Report: The State of CX Maturity Among Midsized and Enterprise Companies of Latin America

A lot goes into delivering a great customer experience (CX), but it can be hard to…

The best ways to protect customer information in CX Article

The best ways to protect customer information in CX

As digital experiences advance, protecting your customers' information is critical for maintaining trust.

Report: The State of CX Maturity among Midsize and Enterprise Companies of Europe White Paper

Report: The State of CX Maturity among Midsize and Enterprise Companies of Europe

To help businesses make data-driven decisions, Zendesk partnered with ESG Research to build a framework around CX maturity. See where your team stands.

Report: The State of CX Maturity among SMBs of Europe White Paper

Report: The State of CX Maturity among SMBs of Europe

To help businesses make data-driven decisions, Zendesk partnered with ESG Research to build a framework around CX maturity. See where your team stands.

Cold calling scripts: 16 examples and templates (+ call tips) Article

Cold calling scripts: 16 examples and templates (+ call tips)

Cold calling scripts are one of the most useful tools for connecting with prospects in a friendly, productive way. If nerves are high, follow these templates very closely at first.

Small companies got faster at solving customer issues last year—here’s how Article

Small companies got faster at solving customer issues last year—here’s how

Hint: small workflow improvements have helped SMBs punch above their weight.

Zendesk’s 2020 global impact report Article

Zendesk’s 2020 global impact report

Sharing our commitment to building a diverse and creative company that stands for empathy, equity, and being a good neighbor to the communities we serve.

How to use Facebook chatbots to improve customer service Article

How to use Facebook chatbots to improve customer service

Facebook chatbots are your secret weapon on Messenger.

What is run rate? ARR definition, formula, and examples Article

What is run rate? ARR definition, formula, and examples

Sales forecasting has a good deal in common with weather forecasting, particularly in the sense that the further one projects into the future, the less reliable the predictions become.

Why companies need customer tutorials [+ how to create them] Article

Why companies need customer tutorials [+ how to create them]

Leverage customer tutorials to educate your audience, create trust, and attract new buyers.