Tech for Good
We believe technology can change lives—especially for our most vulnerable populations. Here's how Zendesk has helped nonprofits maximize their impact in communities around the world.
Service
Article Customer dissatisfaction: A guide to handling difficult clients
Dissatisfied customers can affect your company’s reputation. Learn how to identify the various types of unhappy customers and adopt methods for defusing their anger.
Article 11 best Contact Us page examples (+ how to create your own)
Your Contact Us page can leave a lasting impression on existing and potential customers. Do away with generic templates and create a page that stands out in all the right ways.
Article Understanding customer lifecycle management
Businesses need to prioritize customer lifecycle management to both attract customers and retain them. Here’s how to get started with your own client lifecycle management program.
Article 8 ways to adopt and grow a customer service mindset
How do you ensure that your customer service team understands their role and leads the charge when it comes to driving customer satisfaction and loyalty? The answer: Help them adopt a customer service mindset.
Sales
Article How to write a sales letter (+ examples)
Get higher engagement from customers with the perfectly crafted sales letter.
Article 30-60-90 day sales plan for managers, reps, and sales territories
Establish credibility and confidence with a clear 30-60-90 day sales plan.
Article What is B2B sales? Business-to-business meaning and strategy
Understanding B2B sales is essential to your company’s sales funnel creation and your future business expansion.
Article Sales promotion: Definition, examples, ideas, and types
Sales promotions allow companies short-term revenue boosts through a wide variety of customer benefits.
Culture
Article The organizational ties that bind: How we bond when working remotely
Interactions where people feel equally immersed help build high-trust, happier, and better-performing employees. Here are a few ways to foster immersion.
Article Working toward equality for mental health in an unequal world
World Mental Health Day aims to raise awareness and provide an opportunity for those working on mental health issues to shine a light on their work. Here are a few organizations that Zendesk is proud to support.
Article Strategies for ‘going extreme’ and staying at the top: A CX Moment with Sarah Robb O’Hagan
Zendesk chatted with executive, activist, and entrepreneur Sarah Robb O’Hagan on what it takes to stay at the top of your game while taking your organization’s customer experience to the next level.
Article Why gender equality in the workplace isn’t just a problem for women
In the wake of 2020, 1 in 4 women are considering ‘downshifting’ their careers or leaving the workforce, according to McKinsey & Company and Lean In’s annual “Women in the Workplace” report.
Guides, research, and more
White Paper Report: The State of CX Maturity among SMBs of North America
Is your CX strong, or do you need to catch up? Zendesk partnered with ESG to create this CX Maturity report.
White Paper Report: The State of CX Maturity Among Midsize and Enterprise Companies of North America
Zendesk partnered with ESG Research to build a framework around CX maturity. Learn how the CX Champions of North America are driving CX success.
White Paper Report: The State of CX Maturity among Midsize and Enterprise Companies of Asia Pacific
Zendesk and ESG Research created a framework around CX maturity. Here's how the CX Champions of APAC are achieving success.
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Want to take a deeper dive? We’ve got you covered.
Latest stories Page 3
Article How to use Apple Messages for Business for customer service
Use Apple Messages for Business to connect with customers on the Apple devices and platforms they use every day.
Article How to upsell: Tips and tricks from the pros
A Zendesk sales expert shares the do’s and don’ts of upselling.
Article Freshly picked integrations
Freshly picked with care—new Zendesk app integrations are here. Learn how these new integrations can ease workloads for your sales and support teams.
Article 15 essential sales skills and qualities, according to experts
Sales pros weigh in on the sales skills you need to succeed in the world of selling.
Article Virtual leadership: Managing sales teams remotely
In a digital-first environment, sales managers have had to develop new ways to connect with and empower their reps.
Article Customer acquisition cost (CAC): How to calculate and improve it
Customer acquisition cost is the amount of money a business spends to gain a new customer. Here’s how to calculate this key metric, plus three ways to improve it.
Article Virtual selling: What success in virtual sales looks like
As the sales world becomes more familiar with virtual selling, former “road warriors” have had to learn best practices for a digital-first approach.
Article How to create a successful sales plan (+ a free template)
Build a strategic sales plan for your business to improve team communication and meet sales goals.
White Paper Report: The State of CX Maturity Among SMBs of Asia Pacific
Customer experience is a competitive differentiator. See how your CX stacks up against SMB peers in your region, based on ESG Research findings.
White Paper Report: The State of CX Maturity Among SMBs of Latin America
Businesses of all sizes need to prioritize customer experience (CX), but it can be hard to…
White Paper Report: The State of CX Maturity Among Midsized and Enterprise Companies of Latin America
A lot goes into delivering a great customer experience (CX), but it can be hard to…
Article The best ways to protect customer information in CX
As digital experiences advance, protecting your customers' information is critical for maintaining trust.
White Paper Report: The State of CX Maturity among Midsize and Enterprise Companies of Europe
To help businesses make data-driven decisions, Zendesk partnered with ESG Research to build a framework around CX maturity. See where your team stands.
White Paper Report: The State of CX Maturity among SMBs of Europe
To help businesses make data-driven decisions, Zendesk partnered with ESG Research to build a framework around CX maturity. See where your team stands.
Article Cold calling scripts: 16 examples and templates (+ call tips)
Cold calling scripts are one of the most useful tools for connecting with prospects in a friendly, productive way. If nerves are high, follow these templates very closely at first.
Article Small companies got faster at solving customer issues last year—here’s how
Hint: small workflow improvements have helped SMBs punch above their weight.
Article Zendesk’s 2020 global impact report
Sharing our commitment to building a diverse and creative company that stands for empathy, equity, and being a good neighbor to the communities we serve.
Article How to use Facebook chatbots to improve customer service
Facebook chatbots are your secret weapon on Messenger.
Article What is run rate? ARR definition, formula, and examples
Sales forecasting has a good deal in common with weather forecasting, particularly in the sense that the further one projects into the future, the less reliable the predictions become.
![Why companies need customer tutorials [+ how to create them]](https://web-assets.zendesk.com/cdn-cgi/image/width=990,height=1260,fit=crop,format=auto,q=50/images/AMER/tutorials.jpg)
Article Why companies need customer tutorials [+ how to create them]
Leverage customer tutorials to educate your audience, create trust, and attract new buyers.