Article Best practices for Champions of CX
ESG Research pinpoints where companies are elevating their CX game—and where they’re falling behind.
Service
Article What skills and metrics CX teams need in ecommerce: an analysis
The 2020s will be remembered as the decade where ecommerce finally gained mainstream acceptance and use—but what does that mean for CX teams trying to keep up?
Article Google Business Messages: 3 best practices for customer service teams
Meet customers where they are and build stronger connections with them through Google Business Messages.
Article How to use Apple Messages for Business for customer service
Use Apple Messages for Business to connect with customers on the Apple devices and platforms they use every day.
Article Small companies got faster at solving customer issues last year—here’s how
Hint: small workflow improvements have helped SMBs punch above their weight.
Sales
Article What is channel sales? Sales channel strategy and guide
Learn how selling through partner companies provides opportunities for expansion, revenue growth, and brand marketing.
Article Here’s the difference between sales and marketing: A guide
Sales and marketing: two peas in a pod. Both affect your sales pipeline, and both depend on each other. Here's what makes them different and why that's important.
Article What is a unique selling proposition? USP examples and definition
Speak directly to the people who want what you’re selling.
Article What does a sales manager do? (+7 must-have skills)
Learn the responsibilities and skills needed to succeed as a sales manager.
Culture
Article Working toward equality for mental health in an unequal world
World Mental Health Day aims to raise awareness and provide an opportunity for those working on mental health issues to shine a light on their work. Here are a few organizations that Zendesk is proud to support.
Article Strategies for ‘going extreme’ and staying at the top: A CX Moment with Sarah Robb O’Hagan
Zendesk chatted with executive, activist, and entrepreneur Sarah Robb O’Hagan on what it takes to stay at the top of your game while taking your organization’s customer experience to the next level.
Article Why gender equality in the workplace isn’t just a problem for women
In the wake of 2020, 1 in 4 women are considering ‘downshifting’ their careers or leaving the workforce, according to McKinsey & Company and Lean In’s annual “Women in the Workplace” report.
Article A focus on mental health can help prepare employees for re-entry
Never before have mental health and business objectives become so intertwined. Here’s what we learned at SXSW 2021 about the importance of workplace wellness.
Guides, research, and more
White Paper Report: The State of CX Maturity among SMBs of North America
Is your CX strong, or do you need to catch up? Zendesk partnered with ESG to create this CX Maturity report.
White Paper Report: The State of CX Maturity Among Midsize and Enterprise Companies of North America
Zendesk partnered with ESG Research to build a framework around CX maturity. Learn how the CX Champions of North America are driving CX success.
White Paper Report: The State of CX Maturity among Midsize and Enterprise Companies of Asia Pacific
Zendesk and ESG Research created a framework around CX maturity. Here's how the CX Champions of APAC are achieving success.
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Latest stories Page 2
White Paper Report: The State of CX Maturity Among SMBs of Asia Pacific
Customer experience is a competitive differentiator. See how your CX stacks up against SMB peers in your region, based on ESG Research findings.
White Paper Report: The State of CX Maturity Among SMBs of Latin America
Businesses of all sizes need to prioritize customer experience (CX), but it can be hard to…
White Paper Report: The State of CX Maturity Among Midsized and Enterprise Companies of Latin America
A lot goes into delivering a great customer experience (CX), but it can be hard to…
Article The best ways to protect customer information in CX
As digital experiences advance, protecting your customers' information is critical for maintaining trust.
White Paper Report: The State of CX Maturity among Midsize and Enterprise Companies of Europe
To help businesses make data-driven decisions, Zendesk partnered with ESG Research to build a framework around CX maturity. See where your team stands.
White Paper Report: The State of CX Maturity among SMBs of Europe
To help businesses make data-driven decisions, Zendesk partnered with ESG Research to build a framework around CX maturity. See where your team stands.
Article 16 cold calling scripts and what you can learn from them
Cold calling scripts are one of the most useful tools for connecting with prospects in a friendly, productive way. If nerves are high, follow these templates very closely at first.
Article Zendesk’s 2020 global impact report
Sharing our commitment to building a diverse and creative company that stands for empathy, equity, and being a good neighbor to the communities we serve.
Article How to use Facebook chatbots to improve customer service
Facebook chatbots are your secret weapon on Messenger.
Article What is run rate? ARR definition, formula, and examples
Sales forecasting has a good deal in common with weather forecasting, particularly in the sense that the further one projects into the future, the less reliable the predictions become.
![Why companies need customer tutorials [+ how to create them]](https://web-assets.zendesk.com/cdn-cgi/image/width=990,height=1260,fit=crop,format=auto,q=50/images/AMER/tutorials.jpg)
Article Why companies need customer tutorials [+ how to create them]
Leverage customer tutorials to educate your audience, create trust, and attract new buyers.
Article Customer Service Week 2021: 8 virtual ways to celebrate
Customer Service Week is the first full week in October that celebrates the teams on the frontlines of the customer journey. Here's how to celebrate.
Article Personal selling 101: What it is and how to do it well
Use personal selling to discover what customers really want and need from your brand.
Article Integration haven
New Zendesk app integrations are here. Learn all about how these new integrations can ease workloads for your sales and support teams.
Article Gross sales vs. net sales: Key differences explained
Gross sales and net sales are two metrics that offer distinct advantages when it comes to gauging revenue. Yet not many people can tell the difference.
Article Do-not-reply emails: Pros, cons, and best practices
Do-not-reply emails can help ease the burden on support reps. But you should proceed with caution.
Article Zendesk welcomes Cleverly
We're excited to announce that Cleverly is joining the Zendesk team.
Article A quick guide to enterprise sales (+ 4 tips to supercharge your strategy)
Get ready to take your enterprise sales to the next level.
Article B2B customer service: What it is and how to do it right
Provide world-class B2B customer service to build trust and create long-lasting relationships.
Article What is customer perception and how can you improve it?
Want to know what buyers think of your brand? Here’s how to gauge—and positively influence—customer perception.