Best practices for Champions of CX Article

Best practices for Champions of CX

ESG Research pinpoints where companies are elevating their CX game—and where they’re falling behind.

Service

What skills and metrics CX teams need in ecommerce: an analysis Article

What skills and metrics CX teams need in ecommerce: an analysis

The 2020s will be remembered as the decade where ecommerce finally gained mainstream acceptance and use—but what does that mean for CX teams trying to keep up?

Google Business Messages: 3 best practices for customer service teams Article

Google Business Messages: 3 best practices for customer service teams

Meet customers where they are and build stronger connections with them through Google Business Messages.

How to use Apple Messages for Business for customer service Article

How to use Apple Messages for Business for customer service

Use Apple Messages for Business to connect with customers on the Apple devices and platforms they use every day.

Small companies got faster at solving customer issues last year—here’s how Article

Small companies got faster at solving customer issues last year—here’s how

Hint: small workflow improvements have helped SMBs punch above their weight.

Sales

What is channel sales? Sales channel strategy and guide Article

What is channel sales? Sales channel strategy and guide

Learn how selling through partner companies provides opportunities for expansion, revenue growth, and brand marketing.

Here’s the difference between sales and marketing: A guide Article

Here’s the difference between sales and marketing: A guide

Sales and marketing: two peas in a pod. Both affect your sales pipeline, and both depend on each other. Here's what makes them different and why that's important.

What is a unique selling proposition? USP examples and definition Article

What is a unique selling proposition? USP examples and definition

Speak directly to the people who want what you’re selling.

What does a sales manager do? (+7 must-have skills) Article

What does a sales manager do? (+7 must-have skills)

Learn the responsibilities and skills needed to succeed as a sales manager.

Culture

Working toward equality for mental health in an unequal world Article

Working toward equality for mental health in an unequal world

World Mental Health Day aims to raise awareness and provide an opportunity for those working on mental health issues to shine a light on their work. Here are a few organizations that Zendesk is proud to support.

Strategies for ‘going extreme’ and staying at the top: A CX Moment with Sarah Robb O’Hagan Article

Strategies for ‘going extreme’ and staying at the top: A CX Moment with Sarah Robb O’Hagan

Zendesk chatted with executive, activist, and entrepreneur Sarah Robb O’Hagan on what it takes to stay at the top of your game while taking your organization’s customer experience to the next level.

Why gender equality in the workplace isn’t just a problem for women Article

Why gender equality in the workplace isn’t just a problem for women

In the wake of 2020, 1 in 4 women are considering ‘downshifting’ their careers or leaving the workforce, according to McKinsey & Company and Lean In’s annual “Women in the Workplace” report.

A focus on mental health can help prepare employees for re-entry Article

A focus on mental health can help prepare employees for re-entry

Never before have mental health and business objectives become so intertwined. Here’s what we learned at SXSW 2021 about the importance of workplace wellness.

Guides, research, and more

Report: The State of CX Maturity among SMBs of North America White Paper

Report: The State of CX Maturity among SMBs of North America

Is your CX strong, or do you need to catch up? Zendesk partnered with ESG to create this CX Maturity report.

Report: The State of CX Maturity Among Midsize and Enterprise Companies of North America White Paper

Report: The State of CX Maturity Among Midsize and Enterprise Companies of North America

Zendesk partnered with ESG Research to build a framework around CX maturity. Learn how the CX Champions of North America are driving CX success.

Report: The State of CX Maturity among Midsize and Enterprise Companies of Asia Pacific White Paper

Report: The State of CX Maturity among Midsize and Enterprise Companies of Asia Pacific

Zendesk and ESG Research created a framework around CX maturity. Here's how the CX Champions of APAC are achieving success.

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Report: The State of CX Maturity Among SMBs of Asia Pacific White Paper

Report: The State of CX Maturity Among SMBs of Asia Pacific

Customer experience is a competitive differentiator. See how your CX stacks up against SMB peers in your region, based on ESG Research findings.

Report: The State of CX Maturity Among SMBs of Latin America White Paper

Report: The State of CX Maturity Among SMBs of Latin America

Businesses of all sizes need to prioritize customer experience (CX), but it can be hard to…

Report: The State of CX Maturity Among Midsized and Enterprise Companies of Latin America White Paper

Report: The State of CX Maturity Among Midsized and Enterprise Companies of Latin America

A lot goes into delivering a great customer experience (CX), but it can be hard to…

The best ways to protect customer information in CX Article

The best ways to protect customer information in CX

As digital experiences advance, protecting your customers' information is critical for maintaining trust.

Report: The State of CX Maturity among Midsize and Enterprise Companies of Europe White Paper

Report: The State of CX Maturity among Midsize and Enterprise Companies of Europe

To help businesses make data-driven decisions, Zendesk partnered with ESG Research to build a framework around CX maturity. See where your team stands.

Report: The State of CX Maturity among SMBs of Europe White Paper

Report: The State of CX Maturity among SMBs of Europe

To help businesses make data-driven decisions, Zendesk partnered with ESG Research to build a framework around CX maturity. See where your team stands.

16 cold calling scripts and what you can learn from them Article

16 cold calling scripts and what you can learn from them

Cold calling scripts are one of the most useful tools for connecting with prospects in a friendly, productive way. If nerves are high, follow these templates very closely at first.

Zendesk’s 2020 global impact report Article

Zendesk’s 2020 global impact report

Sharing our commitment to building a diverse and creative company that stands for empathy, equity, and being a good neighbor to the communities we serve.

How to use Facebook chatbots to improve customer service Article

How to use Facebook chatbots to improve customer service

Facebook chatbots are your secret weapon on Messenger.

What is run rate? ARR definition, formula, and examples Article

What is run rate? ARR definition, formula, and examples

Sales forecasting has a good deal in common with weather forecasting, particularly in the sense that the further one projects into the future, the less reliable the predictions become.

Why companies need customer tutorials [+ how to create them] Article

Why companies need customer tutorials [+ how to create them]

Leverage customer tutorials to educate your audience, create trust, and attract new buyers.

Customer Service Week 2021: 8 virtual ways to celebrate Article

Customer Service Week 2021: 8 virtual ways to celebrate

Customer Service Week is the first full week in October that celebrates the teams on the frontlines of the customer journey. Here's how to celebrate.

Personal selling 101: What it is and how to do it well Article

Personal selling 101: What it is and how to do it well

Use personal selling to discover what customers really want and need from your brand.

Integration haven Article

Integration haven

New Zendesk app integrations are here. Learn all about how these new integrations can ease workloads for your sales and support teams.

Gross sales vs. net sales: Key differences explained Article

Gross sales vs. net sales: Key differences explained

Gross sales and net sales are two metrics that offer distinct advantages when it comes to gauging revenue. Yet not many people can tell the difference.

Do-not-reply emails: Pros, cons, and best practices Article

Do-not-reply emails: Pros, cons, and best practices

Do-not-reply emails can help ease the burden on support reps. But you should proceed with caution.

Zendesk welcomes Cleverly Article

Zendesk welcomes Cleverly

We're excited to announce that Cleverly is joining the Zendesk team.

A quick guide to enterprise sales (+ 4 tips to supercharge your strategy) Article

A quick guide to enterprise sales (+ 4 tips to supercharge your strategy)

Get ready to take your enterprise sales to the next level.

B2B customer service: What it is and how to do it right Article

B2B customer service: What it is and how to do it right

Provide world-class B2B customer service to build trust and create long-lasting relationships.

What is customer perception and how can you improve it? Article

What is customer perception and how can you improve it?

Want to know what buyers think of your brand? Here’s how to gauge—and positively influence—customer perception.