Guide The agility playbook—how larger firms can score a competitive advantage in CX
With original data and actionable insights, this agility playbook will help enterprise businesses stay ready, no matter what comes next.
Service
Article What is WhatsApp Business? Understanding the difference between WhatsApp and WhatsApp Business
WhatsApp is the most popular chat app in the world and the top messaging app used by companies. Here's your complete guide to WhatsApp Business.
Article How KindWork trains and graduates underserved students into tech jobs
The nonprofit’s free training program helps young adults from overlooked communities launch CX careers.
Article The complete guide to conversational commerce in 2021
Use messaging, live chat, chatbots, and more to improve sales and support.
Article Customer loyalty: What it is, why it matters, and how to build it
Loyal customers are the backbone of good business. Find out how to build customer loyalty for lasting brand success.
Sales
Article 6 closing sales techniques from the pros
Top sales professionals share their best tips, tricks, and techniques to help you close more sales.
Article The ultimate guide to lead nurturing
Today’s consumers have plenty of options to choose from. Lead nurturing campaigns can help your brand stand out.
Article Convince and convert: How to make sales calls successful
Whether it’s your first one or your hundredth, sales calls can be challenging. Here's how to win customers over one conversation at a time.
Article 5 sales commission structures: Pros, cons, and how to choose the right one
Pick the right commission structure to keep sales agents motivated and improve your bottom line.
Culture
Article The business imperative of supporting your people
HR teams have a pivotal role to play as companies navigate profound changes to their workplaces and workforces. But 1 in 4 say they don’t have the tools they need to succeed.
Article Managing rapid growth during a pandemic: A CX Moment with Snap
Zendesk chatted with Snap’s Technical Program Manager, Robert Siniscalchi, about best practices for keeping customers happy during periods of rapid growth.
Article Pride is about celebrating inclusion for all employees
Send a gratitude-filled message with Thank You Machine in honor of WorldPride and the work of the Human Rights Campaign.
Article 20 team-building activities to get remote teams through 2021
Remote work may be here for a while, but that doesn’t mean your workforce can’t bond. Use these fun team-building activities to keep employees connected and engaged.
Guides, research, and more
Guide 2021 Employee Experience Trends Report
Our 2021 Employee Experience Trends Report explores how over 90,000 global companies are harnessing the collective power of their people to get ahead.
Guide How mid- to large-size businesses can accelerate EX success
Companies have made seismic shifts in how they do business in the past 18 months. Customer…
Guide The SMB agility playbook—set yourself up for long-term success
This SMB agility playbook is full of original data and actionable insights tailored to the needs of small businesses.
Browse The Library
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Latest stories Page 2
Article How the ERC connects the landscape with people who can help save it
Global ecosystem restoration movement teams up with Zendesk to connect camps and make information accessible to all.
Article What is an HR help desk? A beginner’s guide.
An HR help desk helps both your business and your customers—here's why.
Article Top priorities for IT in the new normal
The implications for how IT is managed and supported in this era are significant and far reaching. These three points are crucial for any IT leader
Article Lead management 101: Everything you need to know to get started
Use a robust lead management process to boost your business and move qualified leads down the sales funnel.
Article 3 ways community forums benefit businesses
Community forums are where your customers connect and collaborate. Learn how they can also help you provide better support and boost brand loyalty.
Article Knowledge is power—and vital for safety
When a refugee arrives in a new country their material belongings may be few, but they…
Article Customer expectations have changed. Here’s how to keep up.
What customers want and what they get might not always align, but the stakes are getting…
Article ERP vs. CRM: What’s the difference?
ERP and CRM systems can help you take your business to the next level. Learn what they are and how they can work together to improve processes.
Article Customer advocates: The secret ingredient to sales and support success
Customer advocates can be true partners for your sales and support teams. Here’s how to build a brand advocacy program and foster a loyal customer base.
Article What world-class customer experience design looks like in 2021
CX has emerged as a key business strategy in 2021. Here's how to excel at customer experience design.
White Paper 4 ways to stay ahead of the retail paradigm shifts that are here to stay
Buying trends have changed. Here's how small business retailers can remain agile while delivering the best customer experience.
Guide Messaging best practices for better customer service
Companies are gravitating towards messaging for the same reasons customers are: it's fast, personal, convenient, and secure.
Article What is a sales funnel? The ultimate guide
The sales funnel is an indispensable tool for sales and marketing teams. See how it can help you better understand the customer journey and improve your bottom line.
Article What is agent experience? (and why it’s good for customers, too)
Does a satisfied customer create a satisfied employee? Does a satisfied employee create a satisfied customer?…
Article 3 ways data silos impact your business (and how to knock them down)
It’s impossible to provide great customer service without great customer data. You can’t give people the…
Article Zendesk obtains HDS certification
Zendesk has obtained a Health Data Hosting (HDS) certification, demonstrating our commitment to protecting personal data.
Article How to use Facebook Messenger for customer service
Messaging has emerged as one of the most popular support channels. Here’s how (and why) you can use Facebook Messenger for customer service.
Article Sales inspiration: A guide to motivating your agents
Is your team in need of sales inspiration? Here’s how to give sales agents the boost they need when faced with challenging situations.
Article 5 ways to cultivate loyal customers through social media
5 social media strategies for improving customer loyalty and connecting with customers of all ages. Develop deeper relationships with your customers and show them what your business is all about.
Article How chatbots can help agents improve customer support
The human agents who help your customers need help, too. Here are key reasons to deploy AI-powered chatbots at the frontline of customer support.