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White Paper
1 min read
Report: The State of CX Maturity Among Midsized and Enterprise Companies of Latin America
A lot goes into delivering a great customer experience (CX), but it can be hard to…
Article
5 min read
The best ways to protect customer information in CX
As digital experiences advance, protecting your customers' information is critical for maintaining trust.
White Paper
1 min read
Report: The State of CX Maturity among Midsize and Enterprise Companies of Europe
To help businesses make data-driven decisions, Zendesk partnered with ESG Research to build a framework around CX maturity. See where your team stands.
White Paper
1 min read
Report: The State of CX Maturity among SMBs of Europe
To help businesses make data-driven decisions, Zendesk partnered with ESG Research to build a framework around CX maturity. See where your team stands.
Article
23 min read
Cold calling scripts: 21 examples, templates, and tips 2025
Cold calling scripts can help you get more leads and reach sales goals. Get tips on how to write effective scripts, and start crafting your own with our free templates that actually work.
Article
7 min read
How to use Facebook chatbots to improve customer service
Facebook chatbots are your secret weapon on Messenger.
Article
8 min read
What is run rate? ARR definition, formula, and examples
Sales forecasting has a good deal in common with weather forecasting, particularly in the sense that the further one projects into the future, the less reliable the predictions become.
Article
8 min read
Why companies need customer tutorials [+ how to create them]
Leverage customer tutorials to educate your audience, create trust, and attract new buyers.
Article
10 min read
What is personal selling? Definition and examples
Use personal selling to discover what customers really want and need from your brand, and deliver the most meaningful pitch you can.
Make yourself heard
Join the Zendesk Experience Research Panel and help shape the future of our products.
Article
6 min read
Integration haven
New Zendesk app integrations are here. Learn all about how these new integrations can ease workloads for your sales and support teams.
Article
5 min read
Gross sales vs. net sales: Key differences explained
Gross sales and net sales are two metrics that offer distinct advantages when it comes to gauging revenue. Yet not many people can tell the difference.
Article
5 min read
Do-not-reply emails: Pros, cons, and best practices
Do-not-reply emails can help ease the burden on support reps. But you should proceed with caution.
Article
4 min read
Strategies for ‘going extreme’ and staying at the top: A CX Moment with Sarah Robb O’Hagan
Zendesk chatted with executive, activist, and entrepreneur Sarah Robb O’Hagan on what it takes to stay at the top of your game while taking your organization’s customer experience to the next level.
Article
8 min read
Why gender equality in the workplace isn’t just a problem for women
In the wake of 2020, 1 in 4 women are considering ‘downshifting’ their careers or leaving the workforce, according to McKinsey & Company and Lean In’s annual “Women in the Workplace” report.
Article
18 min read
What is enterprise sales? A guide to supercharge your strategy
Crush your sales strategy with our complete guide to enterprise sales.
Article
11 min read
B2B customer service: What it is and how to do it right
Provide world-class B2B customer service to build trust and create long-lasting relationships.
Article
10 min read
Customer perception: Definition, importance + how to improve it
Customer perception is customers' opinions, feelings, and beliefs about your brand. Here's how to build, improve, and influence it.
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