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Loyalty programs, if executed well and with the customer at the center, can help you retain your existing customers and build brand loyalty
The following 10 call center etiquette tips will help you communicate in a way that makes customers feel truly cared for and represent your brand in a favorable light
With automation and organization features, CRMs empower sales teams to work more efficiently and serve their customers more thoughtfully
This month brings quite a number of new integrations, mostly surrounding Sell, to better ease the workload of your sales team. Dive in
Zendesk chats with Slack's VP of Customer Experience Ali Rayl on best practices for connecting with customers during a crisis
The customer journey doesn't have to be complicated. Zendesk and BrainSell share a mutual passion for frictionless customer support experiences, and these 5 actionable steps can help your organization create better experiences for your customers.
Learn a few guiding principles of change management, so you can implement change faster and with less disruption
When evaluated alongside a company’s other key metrics, a company’s churn rate is a powerful way to assess what a business is doing well, and where it needs to improve
With the combination of Zendesk’s applications and AWS’ powerful infrastructure, companies are empowered to create customer experiences that are more personalized, and intelligent
Email marketing is a powerful way to connect with customers. Boosting your average email open rate plays a huge part in its success
The customer engagement metrics you track will depend on the goal of the campaign, meaning what actions you want the user to take
Organizations that plan for changes are more likely to succeed in making changes stick. Find out how to implement a change management strategy.
Measuring change management effectiveness starts with evaluating how a change impacts the people in your organization—your internal customers
Companies must know how to build an email list—one that is strong in both size and quality—before deploying it to forge relationships with customers.
Learn why change management matters to employee morale and successful business changes
Learning what can be controlled regarding churn is how you'll recognize the predictive details to reduce defection and improve customer retention
Customers have come to expect more out of companies, but who can blame them? We’ve all…
There was once a time when brand name and reputation were enough to develop brand loyalty…
The CRM tool itself is what provides the data and functionalities your team needs to execute this strategy—and ultimately turn leads into customers