Article

Latest stories Page 2

5 types of customer loyalty programs Article

5 types of customer loyalty programs

Loyalty programs, if executed well and with the customer at the center, can help you retain your existing customers and build brand loyalty

10 best call center etiquette tips for support agents Article

10 best call center etiquette tips for support agents

The following 10 call center etiquette tips will help you communicate in a way that makes customers feel truly cared for and represent your brand in a favorable light

Top CRM benefits for sales and support teams Article

Top CRM benefits for sales and support teams

With automation and organization features, CRMs empower sales teams to work more efficiently and serve their customers more thoughtfully

All aboard the integration train Article

All aboard the integration train

This month brings quite a number of new integrations, mostly surrounding Sell, to better ease the workload of your sales team. Dive in

Cultivating a culture of customer connection: A CX Moment with Slack’s Ali Rayl Article

Cultivating a culture of customer connection: A CX Moment with Slack’s Ali Rayl

Zendesk chats with Slack's VP of Customer Experience Ali Rayl on best practices for connecting with customers during a crisis

5 steps to reducing friction in customer support Article

5 steps to reducing friction in customer support

The customer journey doesn't have to be complicated. Zendesk and BrainSell share a mutual passion for frictionless customer support experiences, and these 5 actionable steps can help your organization create better experiences for your customers.

3 important principles of change management Article

3 important principles of change management

Learn a few guiding principles of change management, so you can implement change faster and with less disruption

Customer churn rate Article

Customer churn rate

When evaluated alongside a company’s other key metrics, a company’s churn rate is a powerful way to assess what a business is doing well, and where it needs to improve

Building great customer experiences with Zendesk and AWS Article

Building great customer experiences with Zendesk and AWS

With the combination of Zendesk’s applications and AWS’ powerful infrastructure, companies are empowered to create customer experiences that are more personalized, and intelligent

Tips for boosting your average email open rate Article

Tips for boosting your average email open rate

Email marketing is a powerful way to connect with customers. Boosting your average email open rate plays a huge part in its success

4 customer engagement metrics and how to measure them Article

4 customer engagement metrics and how to measure them

The customer engagement metrics you track will depend on the goal of the campaign, meaning what actions you want the user to take

What is change management? Article

What is change management?

Organizations that plan for changes are more likely to succeed in making changes stick. Find out how to implement a change management strategy.

How to measure change management success Article

How to measure change management success

Measuring change management effectiveness starts with evaluating how a change impacts the people in your organization—your internal customers

How to build an email list Article

How to build an email list

Companies must know how to build an email list—one that is strong in both size and quality—before deploying it to forge relationships with customers.

Why your business needs a change management plan Article

Why your business needs a change management plan

Learn why change management matters to employee morale and successful business changes

Turn the churn around: how to reduce customer churn Article

Turn the churn around: how to reduce customer churn

Learning what can be controlled regarding churn is how you'll recognize the predictive details to reduce defection and improve customer retention

What is customer experience? Article

What is customer experience?

Customers have come to expect more out of companies, but who can blame them? We’ve all…

Building customer loyalty: 7 steps to grow a loyal fan base Article

Building customer loyalty: 7 steps to grow a loyal fan base

There was once a time when brand name and reputation were enough to develop brand loyalty…

What is the CRM process? Article

What is the CRM process?

The CRM tool itself is what provides the data and functionalities your team needs to execute this strategy—and ultimately turn leads into customers

Strategies for increasing customer engagement Article

Strategies for increasing customer engagement

Key to customer loyalty is strategic customer engagement. We share for creating or evolving your strategy for how you interact with your customers