Sales prospecting

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Article | 10 min read

Lead vs. prospect vs. sales opportunity: What’s the difference?

The terms lead, prospect, and opportunity are often thrown around interchangeably, but they shouldn't be. This guide covers the differences, best practices, and more.

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Lead conversion: Examples and effective tips for improvement
Article | 15 min read

Lead conversion: Examples and effective tips for improvement

Take control of your lead conversion process and improve your lead conversion rate with these examples, tips, and tricks.

How to absolutely nail a sales cadence: Tips and examples
Article | 12 min read

How to absolutely nail a sales cadence: Tips and examples

A sales cadence is a sequence of different outreach methods with a prospect or lead. Optimize your cadence with these best practices.

A simple, effective consumer behavior model (with examples)
Article | 18 min read

A simple, effective consumer behavior model (with examples)

Consumer behavior is an offshoot of behavioral science that sales and marketing orgs use to great effect. Here’s what you need to know.

How to create actionable buyer personas (examples & tips)
Article | 14 min read

How to create actionable buyer personas (examples & tips)

Buyer personas are crucial tools for understanding and delighting your prospects and customers. Here’s what you need to know.

What’s a lead source? Here’s what it is and why it’s important
Article | 11 min read

What’s a lead source? Here’s what it is and why it’s important

Simply put: A lead source is how a lead initially hears about you. Knowing your lead source trends enables you to grow leads.

What is the buyer’s journey? Definition, stages, and examples
Article | 10 min read

What is the buyer’s journey? Definition, stages, and examples

Gain a deeper understanding of your audience’s path to purchase so you can improve your sales and marketing efforts.

What is a lead magnet? The ultimate guide (+10 examples)
Article | 15 min read

What is a lead magnet? The ultimate guide (+10 examples)

Are your lead magnets attracting the right customers? Here are a few tips to make them even more powerful and grow your audience.

Tire kicker meaning in sales | Spot and convert tire kickers
Article | 7 min read

Tire kicker meaning in sales | Spot and convert tire kickers

Time is money—don’t let tire kickers take either from your sales team. Here’s how to spot and convert the trickiest prospects in the industry.