Sales prospecting

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Article | 11 min read

50 sales-probing questions to better understand your prospects

Sales-probing questions help you better understand your prospect’s needs and wants. Here are questions you can use in your next call.

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What is outbound sales? Guide to best practices and strategies
Article | 10 min read

What is outbound sales? Guide to best practices and strategies

Explore the benefits of outbound sales and learn how you can implement winning outbound strategies for your team.

Lead vs. prospect vs. sales opportunity: What’s the difference?
Article | 10 min read

Lead vs. prospect vs. sales opportunity: What’s the difference?

The terms lead, prospect, and opportunity are often thrown around interchangeably, but they shouldn't be. This guide covers the differences, best practices, and more.

Lead conversion: Examples and effective tips for improvement
Article | 15 min read

Lead conversion: Examples and effective tips for improvement

Take control of your lead conversion process and improve your lead conversion rate with these examples, tips, and tricks.

How to absolutely nail a sales cadence: Tips and examples
Article | 12 min read

How to absolutely nail a sales cadence: Tips and examples

A sales cadence is a sequence of different outreach methods with a prospect or lead. Optimize your cadence with these best practices.

A simple, effective consumer behavior model (with examples)
Article | 18 min read

A simple, effective consumer behavior model (with examples)

Consumer behavior is an offshoot of behavioral science that sales and marketing orgs use to great effect. Here’s what you need to know.

How to create a buyer persona in 6 easy steps: Examples, tips, and templates
Article | 16 min read

How to create a buyer persona in 6 easy steps: Examples, tips, and templates

A buyer persona is essential for understanding and reaching prospects. Here's our guide on crafting personas that take sales to the next level.

What’s a lead source? Here’s what it is and why it’s important
Article | 11 min read

What’s a lead source? Here’s what it is and why it’s important

Simply put: A lead source is how a lead initially hears about you. Knowing your lead source trends enables you to grow leads.

What is the buyer’s journey? Definition, stages, and examples
Article | 10 min read

What is the buyer’s journey? Definition, stages, and examples

Gain a deeper understanding of your audience’s path to purchase so you can improve your sales and marketing efforts.