White Paper
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Report: The State of CX Maturity among SMBs of Europe

To help businesses make data-driven decisions, Zendesk partnered with ESG Research to build a framework around CX maturity. See where your team stands.

Article
23 min read

Cold calling scripts: 21 examples, templates, and tips 2026

Cold calling scripts can help you get more leads and reach sales goals. Get tips on how to write effective scripts, and start crafting your own with our free templates that actually work.

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How to use Facebook chatbots to improve customer service

Facebook chatbots are your secret weapon on Messenger.

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What is run rate? ARR definition, formula, and examples

Sales forecasting has a good deal in common with weather forecasting, particularly in the sense that the further one projects into the future, the less reliable the predictions become.

The best things in life are free

Like our demos.

Article
8 min read

Why companies need customer tutorials [+ how to create them]

Leverage customer tutorials to educate your audience, create trust, and attract new buyers.

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10 min read

What is personal selling? Definition and examples

Use personal selling to discover what customers really want and need from your brand, and deliver the most meaningful pitch you can.

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6 min read

Integration haven

New Zendesk app integrations are here. Learn all about how these new integrations can ease workloads for your sales and support teams.

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Gross sales vs. net sales: Key differences explained

Gross sales and net sales are two metrics that offer distinct advantages when it comes to gauging revenue. Yet not many people can tell the difference.

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Do-not-reply emails: Pros, cons, and best practices

Do-not-reply emails can help ease the burden on support reps. But you should proceed with caution.

Join 2,000 service leaders at Zendesk Relate 2026

Over three days, you will hear from headliner Ali Wong, Emmy-winning comedian known for her witty, authentic storytelling, alongside leaders from Levi’s, ASOS, Canva, Supercell, and more. Relate is where service leaders connect, learn, and discover new resolutions.

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4 min read

Strategies for ‘going extreme’ and staying at the top: A CX Moment with Sarah Robb O’Hagan

Zendesk chatted with executive, activist, and entrepreneur Sarah Robb O’Hagan on what it takes to stay at the top of your game while taking your organization’s customer experience to the next level.

Article
8 min read

Why gender equality in the workplace isn’t just a problem for women

In the wake of 2020, 1 in 4 women are considering ‘downshifting’ their careers or leaving the workforce, according to McKinsey & Company and Lean In’s annual “Women in the Workplace” report.

Article
18 min read

What is enterprise sales? A guide to supercharge your strategy

Crush your sales strategy with our complete guide to enterprise sales.

Meet us at the top

Read the Zendesk Customer Experience Trends Report.

Article
11 min read

B2B customer service: What it is and how to do it right

Provide world-class B2B customer service to build trust and create long-lasting relationships.

Article
10 min read

Customer perception: Definition, importance + how to improve it

Customer perception is customers' opinions, feelings, and beliefs about your brand. Here's how to build, improve, and influence it.

White Paper
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LendIt + Zendesk: Trust is a must for fintechs

Find out how fintech startups can earn customers' trust and keep it with good customer service, consistent execution, and strong company cultures.

Article
5 min read

3 ways healthtech startups are improving the patient experience

VC funding for healthtech startups is at an all-time high. Here's how industry leaders are rethinking the healthcare experience, from app visits to doctor visits.

Article
15 min read

Conversational marketing: Answering your 9 biggest questions

A Zendesk expert shares everything you need to know about using messaging and chatbots to generate leads and engage customers.