Customer Engagement

Prioritizing your customers and strengthening your business are two sides of the same coin. Ask your customers what they want and need first—then find creative, insightful ways to follow through.

Article

Millennials vs. Gen Z: How their customer service expectations compare

Millennials and Zoomers will soon become the two largest consumer groups in the country. Companies hoping to earn their brand loyalty should study their differing customer experience expectations and preferences.

Latest stories

Mass email marketing is not dead: tips for winning Article

Mass email marketing is not dead: tips for winning

Many companies are all in on social media, ditching mass emails as a tool of yesteryear. That's a mistake. Here's what you need to know to have successful mass emails

The 8 best FAQ page examples (and how to make your own) Article

The 8 best FAQ page examples (and how to make your own)

An FAQ page should be part of your team’s investment in customer self-service. Get inspired to create your own with these FAQ page examples from well-known brands.

Customer feedback: Get it, organize it, and make it work for you Article

Customer feedback: Get it, organize it, and make it work for you

Customer feedback is a goldmine of insights—if you know how to get it and use it well.

How to provide better online customer support Article

How to provide better online customer support

Customers become loyal to a brand when their needs are consistently met, they’re guided in the…

Zendesk messaging: Customer service in a digital-first world Article

Zendesk messaging: Customer service in a digital-first world

Zendesk messaging empowers businesses to deliver rich conversational experiences that are connected across web, mobile and social messaging apps.

DonorsChoose shares tips for startups navigating uncertainty Article

DonorsChoose shares tips for startups navigating uncertainty

This year, teachers have been working harder than ever to support their students as they navigate…

Messaging tips for startups Article

Messaging tips for startups

Messaging might feel ambitious now, but you can still plan for it down the road, and there are more than a few reasons why you should.

Supporting mobile gamers where they are, in the apps they love Article

Supporting mobile gamers where they are, in the apps they love

Unity and Zendesk partner for uninterrupted customer support in mobile games with the Zendesk SDK for Unity