Customer engagement

Prioritizing your customers and strengthening your business are two sides of the same coin. Ask your customers what they want and need first—then find creative, insightful ways to follow through.

Article

A new era of conversational CRM connects customer conversations across your business

Conversational CRM is a powerful way to create an open, ongoing dialogue between your business and your customers. Learn more about the product announcements from Zendesk Relate 2022.

Latest stories

3 ways to deepen trust and build relationships through personalization White Paper

3 ways to deepen trust and build relationships through personalization

Learn how to get personal with comprehensive customer information and build trust across any and every channel.

The new face of user groups—and 3 reasons to consider joining Article

The new face of user groups—and 3 reasons to consider joining

User groups offer an excellent way to build your professional profile, grow your network, and further develop your leadership skills. Learn more about new user groups launching at Zendesk.

What is customer rapport? (+8 ways to build it) Article

What is customer rapport? (+8 ways to build it)

Establish customer rapport to create stronger connections with your audience and improve retention.

What is customer enablement and why you need it: A guide Article

What is customer enablement and why you need it: A guide

Customer enablement is critical to business success. When you educate and empower your audience, you enhance their experience and create loyal fans.

How to say no to a customer: 3 ways to maintain the relationship Article

How to say no to a customer: 3 ways to maintain the relationship

Declining a customer’s request politely and confidently can turn a difficult situation into a positive one. Here are some best practices for when you have to say no to a customer.

What is customer experience optimization? (+3 actionable tips) Article

What is customer experience optimization? (+3 actionable tips)

The tech landscape and consumer expectations are ever-changing, which means you’re never truly “finished” with customer experience optimization. But a few tactics can help boost your efforts.

Using TikTok for customer service: 4 brand examples + takeaways Article

Using TikTok for customer service: 4 brand examples + takeaways

TikTok has catapulted from home dance routines to a medium for just about everything—including customer support. Take a look at how four prominent brands are using TikTok to boost their CX.

What are customer touchpoints? Examples + how to identify them Article

What are customer touchpoints? Examples + how to identify them

Customer touchpoints shape how consumers view your brand. That’s why mapping the customer touchpoint journey is so important for your business and the customers you serve.