Customer engagement

Prioritizing your customers and strengthening your business are two sides of the same coin. Ask your customers what they want and need first—then find creative, insightful ways to follow through.

Building empathy with your customers

Employing empathy for new and existing customers has become essential to customer service as the need for thoughtful and efficient responses has increased

Latest stories

4 ways to create mobile customer engagement Article

4 ways to create mobile customer engagement

It's more important that ever for companies to have a mobile customer engagement strategy. Here are some expert tips

Understanding customer engagement platforms Article

Understanding customer engagement platforms

Real connections with customers can improve customer satisfaction, sales, and retention. A customer engagement platform helps businesses manage complex customer relationships.

6 tips for creating emails optimized for mobile Article

6 tips for creating emails optimized for mobile

Mobile optimization is an important part of any business success strategy

6 customer retention strategies used by businesses that built loyalty Article

6 customer retention strategies used by businesses that built loyalty

Fostering customer relationships that last through times of prosperity as well as uncertainty starts with incorporating a set of skills and strategies to reduce customer churn and build loyalty

5 types of customer loyalty programs Article

5 types of customer loyalty programs

Loyalty programs, if executed well and with the customer at the center, can help you retain your existing customers and build brand loyalty

How to build an email list Article

How to build an email list

Companies must know how to build an email list—one that is strong in both size and quality—before deploying it to forge relationships with customers.

Turn the churn around: how to reduce customer churn Article

Turn the churn around: how to reduce customer churn

Learning what can be controlled regarding churn is how you'll recognize the predictive details to reduce defection and improve customer retention

What is customer experience? Article

What is customer experience?

Customers have come to expect more out of companies, but who can blame them? We’ve all…