Customer engagement

How to build a customer referral program in 2022 (+ examples)

Companies create customer referral programs because word-of-mouth is a powerful and cost-effective form of marketing. Get tips and ideas for building your own so you can expand your audience.

• Customer feedback
• Customer retention

What is customer education? The ultimate guide

Customer education empowers customers to adopt your products and reduces time to value. Learn how to start a customer education program.

• Customer retention
• Customer satisfaction

A startup’s guide to building a customer success team

If you don't invest in your customers' success, you can't expect them to invest in yours. Learn how to build an effective customer success team to nourish long-term customer relationships.

• Customer retention
• Startups

Startup growth-hacking strategies are not
one-size-fits-all

The best startups growth "hack" is building on a solid foundation. Check out these top tips for getting the unsexy things right first.

• Startups

What is omnichannel? Definition, strategy, and examples

Omnichannel and multichannel experiences are not the same. Here’s why your business needs omnichannel—and how to get there.

• Customer expectations
• Customer satisfaction

4 ways to grow your customer base as a startup

We interviewed startup founders to learn how they built their customer base from the ground up. Here's what they had to say.

• Customer retention
• Startups

Customer communication: 7 tips to build an effective strategy

A strong customer communication strategy helps ensure your team can deliver consistent brand messaging and build meaningful connections with buyers.

• Customer expectations
• Customer support social media

3 ways to deepen trust and build relationships through personalization

Learn how to get personal with comprehensive customer information and build trust across any and every channel.