Customer engagement
Prioritizing your customers and strengthening your business are two sides of the same coin. Ask your customers what they want and need first—then find creative, insightful ways to follow through.
Latest stories
Article
8 min read
How to build the best customer success team in 11 steps
If you don't invest in your customers' success, you can't expect them to invest in yours. Learn how to build an effective customer success team to nourish long-term customer relationships.
Article
6 min read
Startup growth-hacking strategies are not one-size-fits-all
The best startups growth "hack" is building on a solid foundation. Check out these top tips for getting the unsexy things right first.
Article
8 min read
What is a customer base? 9 strategies to build and grow it
A customer base is an audience that buys products or services from a business. Learn how businesses build customer bases to support stable growth.
White Paper
1 min read
3 ways to deepen trust and build relationships through personalization
Learn how to get personal with comprehensive customer information and build trust across any and every channel.
Article
7 min read
A new era of conversational CRM connects customer conversations across your business
Conversational CRM is a powerful way to create an open, ongoing dialogue between your business and your customers.
Article
3 min read
The new face of user groups—and 3 reasons to consider joining
User groups offer an excellent way to build your professional profile, grow your network, and further develop your leadership skills. Learn more about new user groups launching at Zendesk.
Article
10 min read
What is customer rapport? (+8 ways to build it)
Establish customer rapport to create stronger connections with your audience and improve retention.
Article
6 min read
What is customer enablement and why you need it: A guide
Customer enablement is critical to business success. When you educate and empower your audience, you enhance their experience and create loyal fans.
Article
6 min read
How to say no to a customer: 3 ways to maintain the relationship
Declining a customer’s request politely and confidently can turn a difficult situation into a positive one. Here are some best practices for when you have to say no to a customer.
Article
7 min read
What is customer experience optimization? (+3 actionable tips)
The tech landscape and consumer expectations are ever-changing, which means you’re never truly “finished” with customer experience optimization. But a few tactics can help boost your efforts.
Article
7 min read
Using TikTok for customer service: 4 brand examples + takeaways
TikTok has catapulted from home dance routines to a medium for just about everything—including customer support. Take a look at how four prominent brands are using TikTok to boost their CX.
Article
6 min read
What are customer touchpoints? Examples + how to identify them
Customer touchpoints shape how consumers view your brand. That’s why mapping the customer touchpoint journey is so important for your business and the customers you serve.
Article
9 min read
40 best Contact Us page design examples and best practices
Your Contact Us page can leave a lasting impression on existing and potential customers. Do away with generic templates and create a page that stands out in all the right ways.
Article
2 min read
Ultimate guide to customer lifecycle management
Customer lifecycle management (CLM) describes the process of tracking the steps a consumer takes on their journey to making a purchase. Prioritize CLM to provide better support and retain customers.
Article
6 min read
8 ways to adopt and grow a customer service mindset
How do you ensure that your customer service team understands their role and leads the charge when it comes to driving customer satisfaction and loyalty? The answer: Help them adopt a customer service mindset.
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