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The brave new world of virtual volunteering
The college student who delivers donated personal protective equipment (PPE) to hospitals. The 7th grader who…

Cultivating a culture of customer connection: A CX Moment with Slack’s Ali Rayl
Zendesk chats with Slack's VP of Customer Experience Ali Rayl on best practices for connecting with customers during a crisis

5 steps to reducing friction in customer support
The customer journey doesn't have to be complicated. Zendesk and BrainSell share a mutual passion for frictionless customer support experiences, and these 5 actionable steps can help your organization create better experiences for your customers.

3 principles of change management for successful organizational change
Learn a few guiding principles of change management, so you can implement change faster and with less disruption

Guide to customer churn rate
When evaluated alongside a company’s other key metrics, a company’s churn rate is a powerful way to assess what a business is doing well, and where it needs to improve

Building great customer experiences with Zendesk and AWS
With the combination of Zendesk’s applications and AWS’ powerful infrastructure, companies are empowered to create customer experiences that are more personalized, and intelligent

Bringing empathy to product design
There’s never been a better time to understand our customers. We have access to gazillions of…

Tips for boosting your average email open rate
Email marketing is a powerful way to connect with customers. Boosting your average email open rate plays a huge part in its success

4 customer engagement metrics and how to measure them
By monitoring customer engagement metrics, you can understand how your audience is responding to your marketing content—and what could be improved to encourage more engagement

What is change management?
Change management is the process and tools a company can use to prepare individuals for organizational change. Learn how to make changes stick and succeed.

Measuring change management success, according to 2 change leaders
Measuring change management effectiveness starts with evaluating how a change impacts the people in your organization—your internal customers

How to build an email list
Knowing how to build an email list is essential before you can use one to build relationships with customers.

Why your business needs a change management plan
Learn why change management matters to employee morale and successful business changes

Turn the churn around: how to reduce customer churn
Learning what can be controlled regarding churn is how you'll recognize the predictive details to reduce defection and improve customer retention

7 ways to build your team’s communication strategy—especially when remote
There’s an insidious presence eating away at your productivity and focus every day. It’s communication debt.…

Improve customer relationships with customer experience
Customers have come to expect more out of companies, but who can blame them? We’ve all…

7 ways to create customer loyalty that lasts
Having strong values and providing great customer service are two of the ways businesses can strengthen bonds with customers and build customer loyalty

Soothing consumer anxieties with ‘calm commerce’—a rising trend in retail
Many of us are as obsessed with optimizing every part of our lives as we are…

What is the CRM process?
The CRM tool itself is what provides the data and functionalities your team needs to execute this strategy—and ultimately turn leads into customers

Strategies for increasing customer engagement
Key to customer loyalty is strategic customer engagement. We share for creating or evolving your strategy for how you interact with your customers