How To Guides

Customer experiences can be complicated, but your customers don’t have to know that. Read our how-to guides for actionable steps and behind-the-scenes tips for building better customer relationships.

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Building a strategic sales plan White Paper

Building a strategic sales plan

Reaching desired revenue targets and growing the company’s bottom line is just another day at the…

How to justify your sales CRM cost White Paper

How to justify your sales CRM cost

While you might be convinced that your sales team needs a CRM, others within your organization…

Optimize your sales CRM to improve customer service White Paper

Optimize your sales CRM to improve customer service

In the experience economy, customers expect to have consistency across all interactions with your business. Customer…

The best commercial forum software White Paper

The best commercial forum software

Choosing the right forum software for your business is straightforward when you have the right resources.…

How 8 companies deliver exceptional customer experience at scale Guide

How 8 companies deliver exceptional customer experience at scale

Delivering exceptional customer experience at scale can be a challenge, but with the right tools and…

3 ways customer feedback software can improve the customer experience Article

3 ways customer feedback software can improve the customer experience

What is customer feedback software? Imagine a magical place where you can see and have insight…

Why enterprise companies’ employees need help desk software White Paper

Why enterprise companies’ employees need help desk software

Enterprise companies—especially ones that operate in the technology, healthcare, energy, and manufacturing sectors—face complex challenges in…

What is an issue tracker? White Paper

What is an issue tracker?

Software development is complicated—even the most highly skilled software engineers in the world write code that…

Improve omnichannel support with modern call center software Article

Improve omnichannel support with modern call center software

Phone support has long been the anchor of the customer contact center, evolving from the legacy…

How help desk software solves support problems Guide

How help desk software solves support problems

When we say “customer expectations,” the word that comes to mind is “rising.” Or it should…

How to choose the best live chat software Guide

How to choose the best live chat software

Providing on-demand customer support has become the new norm. With 49% of customers viewing quick resolution…

Types of help desks Guide

Types of help desks

Help desk software makes it possible for companies of all shapes and sizes to deliver great…

What is a help desk? Guide

What is a help desk?

Most customer service interactions begin at a help desk. But what is a help desk? How…

3 keys to unlocking a measurable sales pipeline White Paper

3 keys to unlocking a measurable sales pipeline

Effectively building, maintaining and optimizing a sales pipeline is a lot more complicated than pouring leads…

The sales, marketing, & support alignment handbook Article

The sales, marketing, & support alignment handbook

It’s no secret that many businesses have fractured relationships between sales, marketing, and support departments. With…

How to get sales and customer service teams working together Article

How to get sales and customer service teams working together

Today’s customer expects a frictionless experience across all parts of your business. However, most Sales and…

Go beyond support: Top 5 use cases for an open CRM platform Guide

Go beyond support: Top 5 use cases for an open CRM platform

It’s not enough to just have customer data—a business also needs to be able to use it to create better customer experiences

How Zendesk helps HR teams with the employee experience

How Zendesk helps HR teams with the employee experience

Consumers expect service to be seamless and omnichannel. No surprise, given the ubiquity of apps and…

How Zendesk helps IT teams with the employee experience

How Zendesk helps IT teams with the employee experience

Consumers expect service to be seamless and omnichannel. No surprise, given the ubiquity of apps and…

The types of customer service you should know about Guide

The types of customer service you should know about

With so many different ways to offer customer service, whether it be via email, live chat,…