Sales prospecting

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How to create actionable buyer personas (examples & tips)

Buyer personas are crucial tools for understanding and delighting your prospects and customers. Here’s what you need to know.

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What’s a lead source? Here’s what it is and why it’s important Article

What’s a lead source? Here’s what it is and why it’s important

Simply put: A lead source is how a lead initially hears about you. Knowing your lead source trends enables you to grow leads.

What is the buyer’s journey? Definition, stages, and examples Article

What is the buyer’s journey? Definition, stages, and examples

Gain a deeper understanding of your audience’s path to purchase so you can improve your sales and marketing efforts.

What is a lead magnet? The ultimate guide (+10 examples) Article

What is a lead magnet? The ultimate guide (+10 examples)

Are your lead magnets attracting the right customers? Here are a few tips to make them even more powerful and grow your audience.

Tire kicker meaning in sales | Spot and convert tire kickers Article

Tire kicker meaning in sales | Spot and convert tire kickers

Time is money—don’t let tire kickers take either from your sales team. Here’s how to spot and convert the trickiest prospects in the industry.

What is a sales qualified lead (SQL) and why is it important? Article

What is a sales qualified lead (SQL) and why is it important?

When it comes to lead generation, quantity isn’t always more important than quality. Focus on filling your pipeline with sales-qualified leads to boost your chances of success.

What are sales leads? (+5 lead generation tips) Article

What are sales leads? (+5 lead generation tips)

Generating sales leads is easier said than done. Here’s what you need to know before diving in.

Sales prospecting 101: A beginner’s guide Article

Sales prospecting 101: A beginner’s guide

A strong sales prospecting strategy is key to growing your audience and your bottom line.

Sales script guide: Examples, benefits, and how to write one Article

Sales script guide: Examples, benefits, and how to write one

A good sales script can be the difference between lead buy-in or brush-off. Learn from these examples to create a script that helps you stand out.