Sales prospecting
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Lead vs. prospect vs. sales opportunity: What’s the difference?
The terms lead, prospect, and opportunity are often thrown around interchangeably, but they shouldn't be. This guide covers the differences, best practices, and more.
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Lead conversion: Examples and effective tips for improvement
Take control of your lead conversion process and improve your lead conversion rate with these examples, tips, and tricks.
How to absolutely nail a sales cadence: Tips and examples
A sales cadence is a sequence of different outreach methods with a prospect or lead. Optimize your cadence with these best practices.
A simple, effective consumer behavior model (with examples)
Consumer behavior is an offshoot of behavioral science that sales and marketing orgs use to great effect. Here’s what you need to know.
How to create actionable buyer personas (examples & tips)
Buyer personas are crucial tools for understanding and delighting your prospects and customers. Here’s what you need to know.
What’s a lead source? Here’s what it is and why it’s important
Simply put: A lead source is how a lead initially hears about you. Knowing your lead source trends enables you to grow leads.
What is the buyer’s journey? Definition, stages, and examples
Gain a deeper understanding of your audience’s path to purchase so you can improve your sales and marketing efforts.
What is a lead magnet? The ultimate guide (+10 examples)
Are your lead magnets attracting the right customers? Here are a few tips to make them even more powerful and grow your audience.
Tire kicker meaning in sales | Spot and convert tire kickers
Time is money—don’t let tire kickers take either from your sales team. Here’s how to spot and convert the trickiest prospects in the industry.