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The ultimate guide to customer relationship management Article

The ultimate guide to customer relationship management

Discover what customer relationship management actually is, why it’s important, how to select the best CRM…

What is relationship marketing? A guide for 2021 Article

What is relationship marketing? A guide for 2021

The differences between customer relationship marketing and customer relationship management can be confusing. Learn the definition of each in this post!

Yesterday’s extraordinary is today’s ordinary Article

Yesterday’s extraordinary is today’s ordinary

Every business needs to consider how to continuously deliver better customer experiences that can compete with…

7 questions to ask when evaluating sales software White Paper

7 questions to ask when evaluating sales software

With hundreds of sales CRMs and solutions on the market, what’s the most effective way to…

CRM Buyers Kit: Everything you need to know when buying Sales CRM Article

CRM Buyers Kit: Everything you need to know when buying Sales CRM

With more than 350 Sales CRMs on the market, choosing the right sales solution for your…

Uncovering the TCO of CRM White Paper

Uncovering the TCO of CRM

When choosing a CRM, you must beware of dozens of potential hidden fees that can cost…

The top 3 challenges facing direct to consumer retailers (D2C) White Paper

The top 3 challenges facing direct to consumer retailers (D2C)

Here’s a common scenario: Someone starts waking up every day feeling like a zombie; they begin…

How Envoy builds apps 3x faster with a flexible CRM platform Article

How Envoy builds apps 3x faster with a flexible CRM platform

Envoy, a Zendesk premier partner, shares how they quickly built an app for adding personalized touches to the customer experience, and did so with a flexible CRM platform

Building a CRM? Read these 5 critical considerations first Article

Building a CRM? Read these 5 critical considerations first

A CRM is too essential to your business to risk failure. If you’re on the fence about whether to buy or build a CRM solution, consider these factors first.

Must-have CRM dashboard elements for sales teams Article

Must-have CRM dashboard elements for sales teams

The right CRM dashboard is essential in providing a visual overview of sales operations and highlighting if everything is on track or not. Dive into must-have elements for a CRM dashboard.

Go beyond support: Top 5 use cases for an open CRM platform Guide

Go beyond support: Top 5 use cases for an open CRM platform

It’s not enough to just have customer data—a business also needs to be able to use it to create better customer experiences

Uncovering the hidden costs of CRMs Article

Uncovering the hidden costs of CRMs

The upfront price might look great, but it's worth your time to figure out the true total cost of your CRM.

5 questions every IT leader should ask of their CRM platform Article

5 questions every IT leader should ask of their CRM platform

When IT leaders are deciding what they need out of a CRM platform, there are five…

Agility and the total cost of the customer experience White Paper

Agility and the total cost of the customer experience

Introduction Total cost of ownership (TCO)—it’s a deceptively straightforward term for a complex, rapidly evolving landscape.…

Break free with Zendesk Sunshine™ Article

Break free with Zendesk Sunshine™

It’s time break free from legacy CRM systems. Welcome to Zendesk Sunshine, our new open and…

Better together: Zendesk welcomes Base Article

Better together: Zendesk welcomes Base

Today we have news: we’re sharing that love with another—related—part of your business: the sales team. Zendesk announced today that we are acquiring Base.

Why your business needs the Science of Sales White Paper

Why your business needs the Science of Sales

Sales success has traditionally been considered an art, honed by sales veterans over years of deals…

SFA software evaluation template White Paper

SFA software evaluation template

Knowing that not all SFA solutions are created equal, this template is designed to help you select the right SFA for your business

Gartner’s Customer Engagement report White Paper

Gartner’s Customer Engagement report

With the many available CEC options to research and choose from, it can be challenging to…

Gartner predicts the future of CRM and customer experience Article

Gartner predicts the future of CRM and customer experience

The future is unknown and the unknown can be both exciting and frightening. Thankfully, we believe…