Customers become loyal to a brand when their needs are consistently met, they’re guided in the right direction, and they perceive a good client to brand relationship. By adjusting the way your online customer support system is run, you can impact the overall success of your business.

It might seem a little scary out there in customer service land

Give your customers the best self-service options by maintaining a fine-tuned Help Center

Effective May 1, 2014, we’ll be implementing some updates to our Terms of Service and Privacy Policy. We take our responsibilities to our customers seriously and value transparency in our interactions, so we’ve put together a summary

Businesses talk a lot about customer loyalty. And for many businesses, building customer loyalty means creating loyalty programs that reward repeat behavior. But are your customers loyal because they want that free

Virtual teams benefit from a strong support network. Unfortunately, strong support networks don’t just happen

Five fabulous customer tips on customer satisfaction.

Zendesk is happy to announce new security features and updates, like our SOC 2 Type 1 report

Email isn’t going anywhere. Your customers use it, and will continue to use it for the foreseeable future. So I’m in no way advocating that you get rid of it

As the next tip in our best practice series for Help Center managers, we’re focusing on how you can use Google Analytics to gain a better understanding of your customers’ step-by-step journey in your Help Center

This month we’re announcing 8 (yes 8!) brand new Zendesk integrations to help you work better and improve your customer service

New to Zendesk? Today is your day! Join us for a community discussion of tips and best practices for successfully launching your Zendesk, including suggestions on planning your launch,

In our new guide to “Providing Great Customer Service Through Social Media,” we explore some best practices for providing “social care” through channels such as Facebook and Twitter

11 crowdsourced tips for giving digital hugs and electronic kisses to your customers using Zendesk macros and business rules

It is becoming increasingly common for customer service hiring managers to focus less on cover letters and more on resumes. However, while resumes are extremely important, they don’t provide much in the way of context

Continuing our series on best practices for Help Center managers, this week we’re looking at using Google Analytics to measure search

Marketing can be a very complex subject, but anyone can develop a few of the core skills and see the results of their efforts. You may feel it’s something best left to the experts, but there are some essential marketing skills that can make a huge difference to your success in business

Today’s customer service involves much more than a conversation on the phone

One time, I mentioned that the Pacific Ocean was “no big deal,” and a day later we received a deluge of tickets, calls, tweets, Facebook posts, and chats. All of them were about the same issue: a heretofore unseen bug

Today we’re kicking off a brand new series that will outline best practices for Help Center managers

There are many decisions behind designing a Help Center—both aesthetic and data-driven—that range from defining objectives to structuring content to adding custom touches

Despite the convenience of shopping online, 75% of shoppers still prefer the experience of a brick and mortar store

Zen U. is open to all Zendesk customers, as well as anyone interested in learning more about customer service, whether you’re just starting out or you’re a seasoned expert

We’re back with four great new integrations to help improve your Zendesk experience