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Sales

With better conversations and smoother pipelines, you can spend more time closing deals and less time juggling data.


Latest stories

Article
13 min read

The ultimate guide to sales opportunity management

Opportunity management is the process of tracking sales opportunities as they move through the pipeline. Here’s everything you need to know before you start.

Article
7 min read

What is ACV in sales? ACV vs. ARR (+examples)

Use ACV to measure and understand the worth of your customer contracts.

Article
16 min read

Customer relations 101: Beginner’s guide to building relationships

Understand the ins and outs of customer relations to improve your customer experience, raise profits, and boost brand credibility.

Article
7 min read

How to become a sales engineer: What the role entails + career path guide

A sales engineer specializes in selling complex scientific and technological products. Here’s everything you need to know about the role and how to start your sales engineer career path.

Make yourself heard

Join the Zendesk Experience Research Panel and help shape the future of our products.

Article
8 min read

What is business development? Strategy, plan, and skills

Understand business development so you know what your BD department does and how to best use their skills.

Article
3 min read

Why you need to connect sales and customer service right now

Creating memorable customer experiences is the buzzword on everyone’s mind. But what does that actually mean in practice? And why does it matter?

Article
9 min read

Sales development representative: SDR sales role guide

Help your sales development representative team shine with these hiring and management best practices.

White Paper

Breaking down the silos between sales and service

Our free ebook describes how to bring your sales and service teams together so you can drive business growth.

Article
9 min read

What exactly is direct selling? | A direct sales explainer

Don’t be so quick to dismiss D2C sales. With more customers shifting online, you need to take advantage of the growing direct selling market.

Article
10 min read

Value chain analysis: Definition, examples, and strategies

Value chain analysis (VCA) allows you to increase your company’s profit margin through deep-level understanding of its inner workings.

Article
9 min read

What is sales experience? Resume + interview examples

Not sure what counts as sales experience? Here's how to gauge your level of experience, what you can do with it, and how to develop your skills.

Article
17 min read

Relationship selling process and techniques | A complete guide

Learn how to create meaningful connections and relationships with prospects and clients.

Article
10 min read

What is the buyer’s journey? Definition, stages, and examples

Mapping the buyer’s journey allows you to gain a deeper understanding of your customer’s path to purchase so you can improve your sales, support, and marketing efforts.

Article
15 min read

What is a lead magnet? The ultimate guide (+10 examples)

Are your lead magnets attracting the right customers? Here are a few tips to make them even more powerful and grow your audience.

Article
11 min read

How to sell anything: 11 proven, easy sales tips

No matter what industry you’re in, you can learn how to sell anything. Start selling like a star sales rep by following the best tips of the trade.

Article
18 min read

10 steps to building an effective go-to-market (GTM) strategy

Learn how to use a go-to-market strategy to turn your product concepts into tangible offerings—without chaos or confusion.

Article
12 min read

What is a tire kicker? 8 types and tips to identify and convert them

Time is money—don’t let tire kickers take either from your sales team. Here’s how to spot the trickiest prospects in the industry and turn them into paying customers.

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