Sales
With better conversations and smoother pipelines, you can spend more time closing deals and less time juggling data.
Latest stories
Article
14 min read
Social selling: Definition, benefits, strategies, and best practices
Strengthen brand credibility and customer relationships online through social selling.
Article
10 min read
What is channel sales? Sales channel strategy and guide
See how selling through partner companies provides opportunities for expansion, revenue growth, and brand marketing.
Article
9 min read
Sales vs. marketing: The differences and how they work together
Sales and marketing are two sides of the same coin. Both affect your sales pipeline, and each depends on the other. Here's what makes them different and why it matters for your bottom line.
Article
13 min read
What is a unique selling proposition? USP examples and definition
Speak directly to the people who want what you’re selling.
Article
10 min read
CRM buying guide
Sales teams can use robust CRM solutions to generate new leads, automate email campaigns, and produce forecasting reports and advanced analytics.
Article
10 min read
What does a sales manager do? Complete career guide to skills, responsibilities, and success
A sales manager leads and supervises sales agents and runs the daily sales operations of a business. See the responsibilities and skills needed to succeed as a sales manager.
Article
7 min read
How to upsell: Tips and tricks from the pros
A Zendesk sales expert shares the do’s and don’ts of upselling.
Article
15 min read
The 19 sales skills every rep should master for 2024
Sales pros weigh in on the top sales skills you need to find success in the sales industry.
Article
10 min read
Virtual leadership: Managing sales teams remotely
In a digital-first environment, sales managers have had to develop new ways to connect with and empower their reps.
Article
11 min read
Customer acquisition cost formula and tips to improve your CAC
Customer acquisition cost is the amount of money a business spends to gain a new customer. Here’s how to calculate this key metric, plus three ways to improve it.
Article
11 min read
Virtual selling: What success in virtual sales looks like
As the sales world becomes more familiar with virtual selling, former “road warriors” have had to learn best practices for a digital-first approach.
Article
9 min read
How to write a sales plan: Types, template, and tips
A sales plan helps you outline sales strategies and goals, identify resources, and set a budget so you can pack your pipeline with high-quality leads.
Article
23 min read
Cold calling scripts: 14 examples, templates, and tips
Cold calling scripts can help you get more leads and reach sales goals. Get tips on how to write effective scripts, and start crafting your own with our free templates that actually work.
Article
8 min read
What is run rate? ARR definition, formula, and examples
Sales forecasting has a good deal in common with weather forecasting, particularly in the sense that the further one projects into the future, the less reliable the predictions become.
Article
10 min read
What is personal selling? Definition and examples
Use personal selling to discover what customers really want and need from your brand, and deliver the most meaningful pitch you can.
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