Customer engagement
Prioritizing your customers and strengthening your business are two sides of the same coin. Ask your customers what they want and need first—then find creative, insightful ways to follow through.
Latest stories
Article
7 min read
3 ways a marketing CRM helps you reach customers
Let’s talk a little more about why and how CRMs are used in marketing. We’ll also explain the differences between a CRM and marketing automation software
Article
10 min read
What is customer engagement? Definition, strategies, and tips
Craft an effective customer engagement strategy to improve customer experience and build lasting relationships with your audience.
White Paper
1 min read
Meeting the challenges of modern CX in financial services
Building positive, long-term customer relationships has always been important to business success, and the methods for…
White Paper
Meeting the advanced challenges of modern CX
Delivering an excellent customer experience makes your business stand out and marks your overall success. Start…
White Paper
1 min read
Meeting the challenges of CX in modern manufacturing
Years ago, to succeed as a manufacturer, it was sufficient to make high-quality products and price…
White Paper
1 min read
Meeting the advanced challenges of modern retail CX
The retail industry is undergoing a massive shift. Customers are demanding best-in-class digital and in-store experiences…
Article
12 min read
Customer relationship management: A guide
In this customer relationship management guide, Zendesk explains how CRM software can help build relationships with customers, boost engagement, and lead to better business outcomes
Article
13 min read
Customer retention: Metrics, strategies, and examples
Discover tried-and-true customer retention strategies to keep customers coming back.
Article
13 min read
Customer loyalty: A guide to types and strategies
Customer loyalty is when customers reward a company with repeat business over time. Our guide covers definitions, types, and strategies to help you learn how to build a loyal following.
Article
9 min read
Customer community: Definition, benefits, and tips for building your own
A well-run customer community can be an invaluable resource to a company and its customers.
Article
14 min read
Diving deep into CX trends: a Q&A with Ray Wang
Ray Wang of Constellation Research shares actionable insights into this year's most critical customer service trends
Article
15 min read
How to create a customer-centric strategy in 2024
Customer centricity is the ability to understand consumers and make business decisions based on their needs. It's putting the customer at the center of everything you do.
Article
10 min read
6 productivity tips for customer support agents
Reducing the time it takes to resolve a customer issue makes everyone happier. Getting there means taking actionable steps for greater support agent efficiency
Article
5 min read
3 best practices to cultivate loyalty in customer service
There are actionable ways to drive loyalty through your customer support. And loyalty really matters
Article
5 min read
Traveling this holiday season? You might be messaging a lot more than usual
Travel and hospitality brands are creating unique, scalable customer experiences using messaging
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