Customer engagement

Prioritizing your customers and strengthening your business are two sides of the same coin. Ask your customers what they want and need first—then find creative, insightful ways to follow through.

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The Zappos Experience: Creating a Customer Service Culture Article

The Zappos Experience: Creating a Customer Service Culture

With Joseph A. Michelli, Ph. D. Zappos customer service is the envy of any company looking…

The Apple Experience: Secrets to Insanely Great Customer Loyalty Article

The Apple Experience: Secrets to Insanely Great Customer Loyalty

5 Ways to Prevent Customer Fallout Article

5 Ways to Prevent Customer Fallout

Originally published on The 1to1 Blog The real-time Web is an increasingly powerful tool for customers…

What does friendly customer service mean? A conversation with Zappos Article

What does friendly customer service mean? A conversation with Zappos

Recently over at AmazingServiceGuy, Kristina Evey wrote a post about the friendliness factor and how it…