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Article
10 min read

What is the buyer’s journey? Definition, stages, and examples

Mapping the buyer’s journey allows you to gain a deeper understanding of your customer’s path to purchase so you can improve your sales, support, and marketing efforts.

Article
15 min read

What is a lead magnet? The ultimate guide (+10 examples)

Are your lead magnets attracting the right customers? Here are a few tips to make them even more powerful and grow your audience.

Article
11 min read

How to sell anything: 11 proven, easy sales tips

No matter what industry you’re in, you can learn how to sell anything. Start selling like a star sales rep by following the best tips of the trade.

Article
6 min read

How to say no to a customer: 3 ways to maintain the relationship

Declining a customer’s request politely and confidently can turn a difficult situation into a positive one. Here are some best practices for when you have to say no to a customer.

Article
18 min read

10 steps to building an effective go-to-market (GTM) strategy

Learn how to use a go-to-market strategy to turn your product concepts into tangible offerings—without chaos or confusion.

Article
12 min read

What is a tire kicker? 8 types and tips to identify and convert them

Time is money—don’t let tire kickers take either from your sales team. Here’s how to spot the trickiest prospects in the industry and turn them into paying customers.

Article
6 min read

6 steps to a creative chatbot name (+ bot name ideas)

Sometimes a rose by any other name does not smell as sweet—particularly when it comes to your company’s chatbot. Learn how to choose a creative and effective company bot name.

Article
5 min read

How to launch a digital customer experience transformation

Learn what it means to transform the customer experience and why building a customer insights and action engine is so important.

Article
7 min read

What is customer experience optimization? (+3 actionable tips)

The tech landscape and consumer expectations are ever-changing, which means you’re never truly “finished” with customer experience optimization. But a few tactics can help boost your efforts.

White Paper
1 min read

Zendesk provides Vimeo with a flexible solution to easily scale customer support operations

Learn how Vimeo empowered agents with the tools they needed to enhance productivity and the customer experience.

Article
16 min read

Customer support: Definition, importance + 10 key strategies

Customer support teams help customers who are having trouble with a product or service. Troubleshooting is just one part of the job.

Article
7 min read

3 tips for dealing with abusive customers

Learn how to carefully handle abusive customers and support your team in the face of conflict.

Article
5 min read

New year, new integrations

New year, new Zendesk app integrations. Learn all about how these new integrations can ease workloads for your sales and support teams.

Article
11 min read

Inbound sales: Meaning, steps, and proven tips to succeed

Inbound sales is a sales strategy meant to attract and retain high-quality prospects who want to convert. Here's everything you need to know.

Article
10 min read

Lead funnel definition, stages, and strategy

Learn how to organize your lead funnel and streamline your prospective customer journey for higher conversions and easier sales.

Article
9 min read

What is sales engagement? The definitive guide

Learn how sales engagement helps your company improve communication with your customers in meaningful and specific ways.

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