Because newsletters can be fun

E-Books: The Next Advertising Frontier

December 17, 2010

It might seem like one of the few places to escape ever-present advertising is within the pages of a good book. But with the increasing popularity of e-readers, marketers are coming up with ways to insert ads into the reading experience, which was once unappealing to marketers due to the longevity of books. While readers […]

Customers Helping Customers

December 16, 2010

When your website isn’t helping your customers find answers, they turn to each other for help – so brand strategist Valeria Maltoni poses this question in her Conversation Agent blog: “How can you change the customer experience so that your business is part of the positive conversation and solution?” She recommends really listening to the […]

Outsmarting “Do Not Call” Lists

December 16, 2010

Consumers are increasingly opting out of direct mail and signing up for “do not call” lists, so what’s a marketer to do? According to AdAge, one of the best ways to reach these “unreachable” consumers is by turning the call center into a revenue center – training reps to become “brand ambassadors” and measuring their […]

5 Tips From Santa for Building Great Customer Relations

December 16, 2010

This year, we’re actually not too frustrated by the holiday buzz and have been out and about, braving the crowds, hitting the stores, and hunting down sugar plums. Our journey, not surprisingly, has brought us face-to-face with all kinds of customer service dilemmas and conundrums. So it was an absolutely perfect coincidence when we ran into, who […]

Banking Gets Fashion Conscious

December 16, 2010

Swiss bank UBS thinks issuing its employees a 43-page dress code will enhance their bankers’ image with customers, hoping to regain consumer confidence by encouraging neutral colors and discreet makeup and forbidding visible panty lines and garlic breath. By requiring employees in five test branches to color their roots and choose tie knots that enhance […]

What Giving Back Means to Your Customers

December 16, 2010

A majority of consumers (83 percent according to a recent American Express study) are interested in making purchases that benefit charity, the environment and their local communities. Most companies are more than happy to match their customers’ benevolent goals, but there are some practical obstacles to overcome in order to ensure that everyone benefits from […]

Tennis Lesson from Prince

December 16, 2010

They say Corporate America has no sense of humor. Are “they” right? Find out by following Write The Company — a consumer humor blog consisting of crazy consumer affairs and customer service letters about everyday products, services and brands … and what the companies behind them had to say about it. Every Thursday, Zengage brings […]

Deal of the Day: 2011 Jetta $10,000 Off

December 15, 2010

Still trying to find a gift for that impossible-to-shop-for person on your list? Sign up with members-only online shopping site Gilt.com and you may be in luck. The website is partnering with VW for a special flash sale, offering one 2011 Jetta, today through the 17th at the low low price of $5,995 ($10,000 off the […]

Ep. 7: The Angel

December 15, 2010

The arrival of a Christmas angel. Sort of.

Why Would You Invite People to a Closed Shop?

December 15, 2010

You’d never ask a customer to visit a closed shop. You’d never ask a customer to call you back and not answer the phone. So why do companies send out newsletters and other emails with a no-reply@companyx.com email address? Today’s customers are increasingly engaging businesses through a number of social media channels; open two-way conversations, free […]

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